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Fifth Annual TwitchCon Plots Return To San Diego This September  

Twitch has announced that its fifth annual TwitchCon will return to the San Diego Convention Center from Sept. 27 to 29. The community celebration event -- where streamers, fans, game developers, publishers, and brands all convene for informative panels and networking opportunities -- was previously held in San Diego in 2016. Last year, the event was hosted at McEnery Convention Center in San Jose, Calif. Twitch says that TwitchCon annually attracts "tens of thousands" of attendees. And for...

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2019-02-21 09:56:19



Disney Pulls YouTube Ads Amid Child Video Scandal, As Platform Disables Comments On Tens Of Millions Of Videos  

Another Adpocalypse could be afoot. After the creator Mark Watson revealed in an expose video last weekend that pedophiles were swarming the comments sections of ostensibly innocent children's videos, Disney and Nestle have reportedly joined Fortnite publisher Epic Games in temporarily pulling their YouTube ad spend. All Nestle brands in the U.S. -- including Carnation, Butterfinger, Arrowhead, and more -- have paused YouTube ads, a spokeswoman told Bloomberg, though Disney has not confirm...

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2019-02-21 08:35:51



Anti-Vaccination Videos May Be YouTube's Latest Front In Battle Against Conspiracies  

In addition to reportedly serving as a breeding grounds for 'flat earth' conspiracy theorists, YouTube is now coming under fire for propagating yet another strain of misinformation: anti-vaccination videos. The issue has come to light amid a national measles outbreak in Washington state. BuzzFeed found in a self-conducted study that when searching for 'immunization' on a virgin account, and after playing the first suggested video -- a pro-vaccination clip -- the top video in the 'Up Next...

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2019-02-21 02:14:42



Netflix Unveils Canadian Production Hub To Accommodate Projects From Guillermo Del Toro, John Green  

Netflix is expanding its Canadian presence with the lease of a new production hub in Toronto. The company is leasing a total of eight sound stages (with adjacent office space) at two different locations -- Cinescape (where Chicago and The Shape Of Water were filmed) and Pinewood Toronto (Suicide Squad, It). All told, the investment will give the streaming giant 250,000 additional square feet with which to produce upcoming series and films. While Netflix already leases a another studio space in

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2019-02-20 17:09:56



'Fortnite' Publisher Pauses YouTube Ads After They Ran On Videos Where Commenters Fetishized Children  

Epic Games, the publisher of blockbuster video game Fortnite, has paused its pre-roll ad spend on YouTube after discovering that spots were appearing alongside ostensibly innocent videos of underage girls that were found to be encouraging pedophilia in the comments section. Epic's move arrives after the YouTuber Matt Watson revealed in a widely-viewed expose video that a "wormhole" on YouTube exists whereby videos of adolescent and pre-adolescent girls -- doing gymnastics or yoga or lo...

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2019-02-20 15:03:48



Sports-Centric Whistle Appoints Refinery29's Alison Meyer VP Of Marketing  

Whistle, the sports-focused digital media company that reps creators like Dude Perfect and produces original shows like YouTube Premium's F2 Finding Football -- has named a new VP of marketing. The firm has tapped Alison Meyer, who previously served as VP of marketing solutions and client services for Refinery29, to lead partnership marketing for Whistle's slate of original and branded content. Having been at Refinery for the past six years, Meyer was tasked with building ad partnerships f...

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2019-02-20 10:41:42



Creators Going Pro: Here's How YouTube Singer-Songwriter Tiffany Alvord Rode Out A Decade Of Industry Changes  

When Tiffany Alvord first started posting song covers on YouTube in 2008, she was a 16-year-old with a cheap camera, big dreams, and no idea how to navigate the music industry. Now, 10 years later, she's an indie music pro with 3.2 million subscribers who regularly releases stunningly high-quality music videos for her covers and her own original songs. And 2019 is set to be her biggest year on the platform yet: on top of continuing to release covers and lifestyle videos (a genre she expanded i...

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2019-02-20 09:57:20



Instagram Meme Account Daquan Co-Developing Original Series Slate With All Def Digital  

Popular Instagram meme account Daquan, which has amassed 12 million followers, is amping up its production quality thanks to a new pact with All Def Media. The two companies will create three social-first series that will focus on bringing meme culture to hip hop and comedy -- with a more premium stance than Daquan's current user-generated output. The slate will roll out this spring on All Def Media and Daquan's channels across YouTube, Instagram, IGTV, Snapchat, and Facebook. The programm...

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2019-02-20 05:04:59



Cardi B Named Headliner For 5th Annual Beautycon New York  

Beautycon has landed a massive headliner for its fifth annual New York gathering -- where top beauty influencers and brands will convene on April 6 and 7 at the Javits Center for live tutorials, panel discussions, and networking opportunities. Rap star du jour Cardi B is set to headline the popular convention, the company announced on Valentine's Day, right before tickets were set to go on sale. (They are currently available, beginning at $45 for one-day general admission, right here). Cardi ...

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2019-02-19 17:35:12



YouTube Is Changing Its Community Guidelines Strike System For The First Time In A Decade  

For the first time in roughly a decade, YouTube is overhauling the way in which it doles out Community Guidelines strikes -- or punishments for creators who post videos that violate its tenants with respect to sexual content, violence, and more. In a blog post published this morning, YouTube said that the new system -- designed with creator input over the past nine months -- intends to be simpler, more consistent across all infractions, and more transparent (about what the impact of receiving a

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2019-02-19 06:33:13



Elon Musk Says He Filmed PewDiePie Collab As T-Series Subscriber Race Heats Up  

Felix 'PewDiePie' Kjellberg, YouTube's most-subscribed creator who has been in a protracted battle to fend off Indian production company T-Series to maintain that title, may have just recruited his biggest ally yet. Tesla founder Elon Musk tweeted yesterday that he will appear on Kjellberg's channel to host an episode of Meme Review -- a regular series where Kjellberg comments on viral moments from across the web. It is unknown when the episode will air Musk and Kjellberg had a bit of ...

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2019-02-19 05:42:43



Studio71's Talent Management Unit Will Invite 5 Emerging Creators To Collaborate In London Mansion  

Last month, multi-channel network Studio71 launched Moxie -- a division dedicated to 360-degree talent management operating out of its U.K. headquarters, which has signed creators like the seven-piece parkour team Storror and sex creator faction Come Curious. And now, after celebrating its launch at VidCon London over the weekend, Moxie has unveiled a new initiative involving five emerging creators dubbed Beta Squad. As part of the project, five male creators will enter a state-of-the-art mans...

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2019-02-19 05:36:39



YouTuber Matt Watson Uncovers “Wormhole” Of Fetishizing Comments On Videos Of Young Children  

There is a wormhole on YouTube, and those who enter it -- even accidentally -- find themselves surrounded by videos of underage girls. The videos are pervasive. Click on one and YouTube's algorithm will cause the 'Up Next' section of the site to populate entirely with dozens more videos just like it. All the videos are ostensibly innocent. They'll often feature titles with the words "gymnastics" or "yoga" or "pool day." Sometimes "popsicle" or "Twister" (as in the popular ...

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2019-02-19 02:15:30



Defy Media's Smosh, ClevverTV Brands Finding New Owners After Abrupt Shutdown  

Two of Defy Media's key digital properties are finding new homes in the wake of the company's shutdown in November that left all of its employees suddenly jobless and has also resulted in a liquidation dispute whereby 50 channels formerly signed to the Defy multi-channel network allege that they are owed $1.7 million in unpaid AdSense. But now, there have been some encouraging developments for Defy's lifestyle and pop culture-leaning Clevver brand as well as its comedy stalwart Smosh. Clevv...

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2019-02-18 15:35:34



KSI And Frequent Collaborator Randolph To Embark On 'New Age' Tour  

After closing out VidCon London with a live performance, YouTube megastar and seasoned boxer Olajide 'KSI' Olatunji is hitting the road in furtherance of his music career. Olatunji and frequent collaborator (and fellow YouTuber Randolph) will embark on the New Age Tour across the U.K. and Europe later this year. The tour will feature special guests at various stops, and the duo will perform both new and old hits, according to a release, including "Lamborghini" -- which has amassed more th...

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2019-02-18 08:34:38



Texas Study Finds Majority Of 'Flat Earthers' Are Indoctrinated On YouTube  

A new study has ratified what YouTube has long known and more recently taken great strides to combat -- that it has a growing conspiracy problem on its hands. An investigation into the rising popularity of the flat earth conspiracy theory, conducted by Asheley Landrum -- an assistant professor of science communication at Texas Tech University -- found that almost everyone who believes that the earth is flat became indoctrinated on YouTube. Landrum interviewed 30 people who had attended the Fl...

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2019-02-18 02:24:23



Jay Shetty Hosts The Ad Council's Newest 'Love Has No Labels' Installment, About Two Women Caught In Hurricane Harvey  

For the latest installment of its Emmy-winning campaign Love Has No Labels, the Ad Council has teamed up with the CNN video platform Great Big Story and prominent Facebook star and inspirational human Jay Shetty. The installment, Love Rises, is a two-part mini docuseries hosted by Shetty, released on Facebook, and based on the Ad Council's short film Rising. And like Rising, the series focuses on one question: Why does it take disaster to bring diverse people together? Its first chapter, ...

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2019-02-18 02:16:07



Matthew Patrick Slams Defy Media's Bank For Comparing Itself To YouTubers Who Lost Money  

And, well, Patrick is not having it. He posted a video yesterday criticizing Ally for equating its situation with that of the YouTubers who were formerly part of Defy's multi-channel network (MCN), and whose money is now trapped in Defy's bankruptcy and liquidation proceedings. When it was up and running, Defy received creators' AdSense money directly from YouTube each month, Patrick explains. Defy then took its cut as the MCN manager, and distributed the rest of the money to creators. The ...

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2019-02-15 17:11:11



Amazon Launches Social Media Strategy For Massive 'Lord Of The Rings' Prequel  

No timetable or talent announcements have been made for Amazon's forthcoming Lord Of The Rings prequel series -- for which it paid a reported $250 million solely to license back in Nov. 2017 -- but the multi-season venture has now kicked off a social media strategy of sorts. A just-launched Twitter account dubbed LOTROnPrime has shared a map that likely suggests where and when the series will take place with the caption, "Three Rings for the Elven-kings under the sky" -- a nod to a famed...

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2019-02-15 12:20:46



Fitness Influencer 'Scammer' Brittany Dawn Is “Getting This Business In Order,” Though Some Fans Are Unconvinced  

Brittany Dawn, the fitness influencer accused of scamming followers by vending nutrition plans and weight loss consulting services that she allegedly failed to deliver on, is trying to make things right -- though many of those afflicted still aren't convinced that the 27-year-old Dallas native is doing enough. Brittany Dawn -- whose real last name is Davis, and who counts roughly 800,000 followers across YouTube and Instagram -- had been vending her services (with plans priced at as much as ...

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2019-02-15 09:58:25



Rooster Teeth Resurrects Select Machinima Series, Including 'Inside Gaming', In Wake Of Shutdown  

Though Machinima ceased consumer-facing operations earlier this month and laid off the majority of its staff, a handful of the gaming-focused digital network's shows will live on at Rooster Teeth. Rooster Teeth's rescue mission feels a little serendipitous given that both digital OGs create content in the gaming space, and both are owned by AT&T. First, Austin-based Rooster Teeth will resume production an iconic brand within the Machinima empire: Inside Gaming -- a hub for quick update...

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2019-02-15 08:24:50



Insights: How Marshmello, MassMutual and Microsoft Are Remaking Content Marketing  

Think you know what content marketing is? These days, it's smearing into seemingly every corner of the Internet, as brands leverage influencers, news outlets, streamers, film fans, and much else. And content marketing is likely to be financing (and creating) more and more of what we do and see, as audiences become increasingly hostile to traditional advertising. So who's doing cool stuff? A panel at Digital Entertainment World that I moderated this past week - featuring top execs from Fandang...

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2019-02-15 07:23:44



Hulu's New 'Sellouts' Ad Campaign Tells Viewers It Pays Influencers To Endorse It  

Hulu wants you to know the influencers in its ads are sellouts. No, seriously. The streaming company's new ad campaign is called "Hulu Sellouts" and is designed to tell consumers up front that yes, Hulu pays influencers to endorse its services. And the first set of influencers it's paying to be featured in the campaign are NBA stars Damian Lillard, Joel Embiid, and Giannis Antetokounmpo. Their ads (marketing the company's $44.99/month Hulu with Live TV package) will air this weekend (...

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2019-02-15 05:20:55



Ninja Wins Twitch's First 'Apex Legends' Tournament By One Point  

There's a new battle royale game on the scene, and top streamer Ninja has already staked his claim by winning Twitch's first tournament. Apex Legends dropped on Xbox, PlayStation, and PC 10 days ago. Set in developer Respawn Entertainment's popular Titanfall universe, the free-to-play game attracted 10 million players in its first three days (a number competitor Fortnite took two weeks to hit) and now has more than 25 million players. Apex is set up similarly to Fortnite in that a large ...

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2019-02-15 02:41:50



7-Year-Old YouTube Megastar Ryan ToysReview Is Getting His Own Nickelodeon Series  

After expanding his multi-million dollar empire by inking 40 global licensing deals in January, seven-year-old YouTube phenom Ryan ToysReview is set to become even more ubiquitous with launch of his very own Nickelodeon show. Ryan's Mystery Playdate is a live-action romp that will follow Ryan, his parents, and several of their animated friends -- including proprietary creations like Gus The Gummy Gator and Combo Panda -- as they work together to overcome challenges to reveal the identity of ...

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2019-02-15 02:39:44



DJ Deadmau5 Quits Twitch After Platform Suspends Him For Homophobic Remarks  

Deadmau5, the famed DJ and frequent Twitch star, whose real name is Joel Zimmerman, has quit the platform after being suspended for making homophobic remarks. Over the weekend, Zimmerman was streaming PlayerUnknown's Battlegrounds, and suspected he was being stream-sniped, Business Insider reports -- which is when players watch a stream to get an idea of another player's location in order to kill them. "Is that some f-cking c-ck-sucking stream sniper f-g?" Zimmerman reportedly said in a...

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2019-02-14 14:12:43



YouTube Millionaires: The Brothers Behind 'That's Amazing' Balance Busy High School Lives With A Growing Channel  

For the six-kid family behind the YouTube channel That's Amazing, there's always trickery afoot. The channel is primarily starred in and managed by Tommy, 17, and Matthew, 14, but their four siblings — Maggie (16), Isabel (11), Colin (5), and Owen (3) — and parents are also involved in making the channel into a veritable emporium of trick shot content. That's Amazing has caught trick shot trend waves like water bottle flipping, extreme sports, and card throwing, and the channel's popu...

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2019-02-14 11:42:41



Hulu Acquires Award-Winning Documentary About 16-Year-Old Influencer  

Hulu, which recently made waves with its Fyre Festival documentary, is adding to its programming arsenal with an award-winning film chronicling the ascent of an emerging digital creator. Hulu has purchased the Liza Mandelup-directed documentary Jawline for a price that Deadline initially quoted as being in the "low seven figures" range -- though that figure has since been scrapped from the publication's post. Jawline, which won the Special Jury Prize in the 'Emerging Filmmaker' category ...

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2019-02-14 09:14:35



Indian Lawmakers Considering TikTok Ban, Calling App “Inimical To Law And Order”  

TikTok, the short-form video app where 800 million monthly users share lip-syncing clips and proliferate user-generated challenges, is facing headwinds in India. The South Indian state of Tamil Nadu is weighing a TikTok ban, reports the Economic Times. A local lawmaker who first brought the issue to the table, Thamimun Ansari, told the Times, "I raised an issue forwarded to me by community welfare workers that the mobile application was acting as a platform for heated debates inimical to law ...

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2019-02-14 07:45:39



Apple Taps Reese Witherspoon, J.J. Abrams, More For Video Service Launch Event On March 25  

Given that Apple is renowned for blockbuster launch events as made famous by founder Steve Jobs, it should come as no surprise that the tech giant is pulling out all the stops for its long-awaited video service launch. On March 25, Apple has invited top Hollywood stars with whom it is creating original programming -- including Jennifer Aniston, Reese Witherspoon, Jennifer Garner, and JJ Abrams -- to attend the launch event for the forthcoming platform, Bloomberg reports. In addition to the vide

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2019-02-14 03:24:17



Rooster Teeth Announces YouTuber ProZD As 'gen:LOCK' Guest Star  

Rooster Teeth just revealed that this Saturday's episode of mecha anime gen:LOCK features a special guest: YouTuber and professional voice actor ProZD. The actor — whose real name is SungWon Cho -- has appeared on Rooster Teeth's YouTube channel Achievement Hunter a number of times, and was recently confirmed to be attending Rooster Teeth-run RTX 2019 as a featured guest (alongside fellow YouTuber Philip DeFranco). On his YouTube channel, where he primarily posts satirical anime skits, C...

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2019-02-14 01:12:52



'Roblox' Bans PewDiePie For “Continued Inappropriate Behavior”  

Video game platform Roblox has banned PewDiePie. Roblox lets users create digital worlds and games that are open for other users to come hang out in and play. On Sunday, PewDiePie (real name Felix Kjellberg) livestreamed his Roblox gameplay in an attempt to increase his number of subscribers and prevent -- for now -- longtime rival T-Series from becoming the No. 1 most-subscribed-to YouTube channel. The livestream apparently did its job. In his latest video, uploaded today, Kjellberg claim...

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2019-02-13 10:42:42



Instagram Looking Into Issue That Caused Users' Follower Counts To Drop  

Instagram is looking for a solution after a number of users reported seeing noticeable drops in their follower counts. Over the last day, Instagrammers have flocked to Twitter to report their follower counts had sunk. Folks with smaller accounts reported the number dropping less than 50 people, while others said they'd lost more than 1,000. And as Fast Company points out, much-followed celebrities Selena Gomez (currently 143.2 million) and Ariana Grande (145.2 million) lost 2 million and 3 mi...

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2019-02-13 10:37:27



Creators Going Pro: Karim Jovian Made Dozens Of Viral Hits — Now He's Out To Help Other YouTubers Do The Same  

In 2014, Karim Jovian went viral on YouTube with his video 10 Hours of Walking in NYC as a Woman in Hijab. Then he did it again with Blind Muslim Trust Experiment. And again with Would You Date a Muslim? Again, and again, and again. From 2014 to 2017, Jovian put out a steady stream of bona-fide hits, each of them viewed millions of times. He traded in experiment videos, challenging people to reconsider what they thought the Qu'ran said, what they thought about homeless people, and (of course a...

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2019-02-13 08:42:19



Young Star Of Xbox's Super Bowl Ad Sees YouTube Subscriber Count Boost By 10,000+  

One young star of Xbox's recent Super Bowl ad has seen his YouTube subscriber count boost in the wake of its airing. Owen was one of several kids with disabilities featured in the Microsoft gaming company's ad, which showed how useful its adaptive controller can be for people who aren't able to play with the standard controller. "I love video games, my friends, my family, and again video games," the YouTuber, who's nine years old and runs the channel Epic Gaming 101, says in the ad. ...

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2019-02-13 08:07:20



Activision Blizzard Lays Off 800 Employees, Expects Revenue Drop And Few New Games In 2019  

Video game publisher Activision Blizzard is laying off 8% of its staff ahead of a year with very few major game releases and a projected drop in revenue. The company, which is behind major games and franchises like Overwatch, Call of Duty, and World of Warcraft, is shedding about 800 people in an effort to "[deprioritize] initiatives that are not meeting expectations," CEO Bobby Kotick said in an earnings call yesterday. While Kotick led the call by saying Activision Blizzard had "once a...

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2019-02-13 07:42:27



Chuck E. Cheese's Refutes Shane Dawson Conspiracy That It Recycles Uneaten Pizza  

Shane Dawson's YouTube videos are becoming so ubiquitous that they are now garnering the eye of major corporations. In the second installment of his Conspiracy Series, Dawson posits that entertainment center and restaurant chain Chuck E. Cheese recycles its famed pizzas by baking uneaten slices into newly-formed pies for other customers. In the video, which has amassed 14 million views in two days, Dawson shows a photo of a pizza with differing slice sizes to prove his point. He and his frien...

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2019-02-13 05:05:05



Ariana Grande Becomes Most-Subscribed Female Artist On All Of YouTube  

Ariana Grande has toppled some rather formidable competitors in shattering her latest record. The 25-year-old -- who just released a new album titled Thank U, Next -- has just surpassed Taylor Swift and Katy Perry (who both have 32.3 million subscribers) to become the most-subscribed female musician on all of YouTube, with 32.6 million subscribers and counting, Billboard reports. Grande has broken numerous YouTube records in recent months -- including with her cameo-packed video for "Thank U,

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2019-02-13 04:38:32



'YouTube Studio Beta' Rolling Out 5 New Channel Management Features For Creators  

YouTube has launched five new features within YouTube Studio Beta -- the latest version of its digital dashboard that enables creators to manage their channels and monitor growth. Three of the new features will enable creators to track channel performance, and the other two will help them stay up to date on news and updates from YouTube itself. The upgrades from YouTube Studio Classic to the new Beta version -- which has been in the works for six months -- will be rolling out over the next seve

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2019-02-13 03:20:59



The Taxonomy Of YouTube Videos (And How You Can Develop Original Content That Works)  

Many creators and media companies, including some that my company Little Monster works with as clients (per the examples below), are noticing a significant downturn in viewership on new videos uploaded to YouTube. However, for the most part we are only noticing a small overall viewership downturn. This change was most dramatic in late July and early August. What we've observed on channels we work with is new uploads are not being featured in the Recommended section (known in YouTube analytics...

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2019-02-12 18:39:20



Jake Paul To Discontinue 'Uncut' Docuseries Because It “Became Too Real”  

In his latest video, controversial YouTuber Jake Paul announced he's discontinuing his behind-the-scenes docuseries series Jake Paul Uncut, but says he wants to find a way to be "more real" with his fanbase going forward. "This YouTube space and this YouTube world we live in is so crazy. It's so fast-paced, and it can suck you dry as a person before you even realize it," he says, speaking one-on-one to the camera. It's a rare, quiet format for the contentious YouTuber, who's p...

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2019-02-12 14:39:06



Kids' Content Upstart Moonbug Acquires 2 More YouTube Heavyweights  

Moonbug, the children's content upstart founded last fall upon its acquisition of YouTube giant Little Baby Bum, as well as a $145 million funding round, is going on a buying spree. Moonbug has acquired two more YouTube channels in the kids' space: Morple TV (4.7 million subscribers and 3.5 billion lifetime views) and Toddler Fun Learning (438,000 subscribers and 394 million lifetime views). Morphle TV is home to flagship series My Magic Pet Morphle, a 2D animation that follows a girl named...

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2019-02-12 10:13:35



After Netflix Breakup, Disney Courts Hulu With 4-Show Marvel Deal, Potential For Hulu To Revive Cancelled Netflix Series  

Yesterday, Hulu and Marvel announced they'd closed a deal for the streaming platform to produce four adult animated shows about various Marvel characters. But according to Hulu's senior vice president of originals, Craig Erwich, animated series aren't the only Marvel projects the platform is looking to snap up. "Marvel has a ton of titles we'd be interested in," he told The Wrap after being asked if Hulu would look at reviving the live-action Marvel Cinematic Universe (MCU) TV ser...

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2019-02-12 09:15:44



Philip DeFranco Launches Hair Care Line 'Beautiful Bastard,' Is On Track To Sell Out Today  

Philip DeFranco's mission to turn men into beautiful bastards is now live. Visit Tubefilter for more great stories.

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2019-02-12 01:50:09



Molly Burke Seeks To Reclaim A Traumatic Moment In Samsung Travel Series  

Molly Burke describes herself as a "typical sushi and makeup loving millennial girl." I guess that's true, but it doesn't nearly give enough credit to Burke's atypical YouTube trajectory, outsized and gregarious personality, and overall attitude and aesthetic that can't help but make you smile. Since starting YouTube back in July 2014, she's racked up nearly 1.8 million subscribers and almost 90 million views thanks to a vlog format that accentuates all the aforementioned attributes. Some of ...

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2019-02-11 18:38:12



Facebook Wants You To Know Jay Shetty Made $1 Million In Ad Revenue As It Tries To Appeal To More Creators  

At Viacom's inagural VidCon London, Facebook isn't looking to poach YouTube creators — but it does want them to know there's good money to be earned from ads on Facebook Watch. Creator Jay Shetty is proof of that: he's earned $1 million in Facebook ad revenue in the past 12 months. Shetty left the U.S. at 18 to live for three years as a monk in India. When he returned Stateside, he wanted to spread the knowledge he'd gleaned about wellness and self-improvement. He started a YouTube chann...

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2019-02-11 16:41:54



Insights: In The Battle Of Data Versus Privacy, Whose Team Are You On?  

Did you see the big game earlier this month featuring a veteran coach against a far younger newcomer? Each led a team filled with talent that had reached the pinnacle of their business, though by very different approaches. And, as you may have noticed, the veteran coach spanked the newcomer's team in a not-very-thrilling contest. I'm not talking about that lamentable Super Bowl, where the winning quarterback was nearly a decade older than the losing team's head coach. No, I'm talking about the...

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2019-02-11 10:46:14



Google Chrome Extension That Optimized YouTube Videos Pulled After Spamming Millions Of Users  

A browser extension that let its nearly 4.2 million users automatically stream YouTube videos at the highest definition has been pulled from Google's Chrome Web Store. Once installed on Google's Chrome browser, the free extension Automatic 4K/HD for YouTube allowed users to choose their preferred video playback quality, then streamed all YouTube videos at that quality automatically. The extension was designed to prevent a YouTube functionality that lets the platform drop the playback quali...

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2019-02-11 10:39:39



Diary Of A Web Series: Ray Donovan Moved In On My Turf  

As I turned the corner of 31st Street and Newtown Avenue in Astoria, Queens, I noticed an uncharacteristic hubbub: trailers perpendicular to the sidewalk jutting out into the road; black canopy tents with folding tables presumably furnished with craft services; and film crew lugging equipment into the bars that huddled underneath the above-ground train tracks. Then, I spotted the sandwich sign: "Please be advised that POSSIBLE PRODUCTIONS INC. ("Producer") is presently filming at this loc...

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2019-02-11 09:38:47



Former Algorithm Engineer Guillaume Chaslot Calls YouTube's Decision To Stop Recommending Conspiracy Videos “A Historic Victory”  

Former YouTube engineer Guillaume Chaslot is praising his one-time employer's decision to stop recommending conspiracy theory videos. "YouTube's announcement is a great victory which will save thousands," he tweeted as part of a lengthy thread. "It's only the beginning of a more humane technology. Technology that empowers all of us, instead of deceiving the most vulnerable." Chaslot, who helped build YouTube's recommendation algorithm before leaving Google in 2013, has previousl...

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2019-02-11 04:08:09



Thrillist Acquires Timothy DeLaGhetto's 'Send Foodz' Series Amid Increased YouTube Focus (Exclusive)  

Thrillist, the Group Nine Media-owned digital media brand dedicated to food and travel, has tendered its first-ever IP acquisition of YouTube star Timothy DeLaGhetto's one-year-old Send Foodz series. The purchase, for which Thrillist declined to disclose financial terms, illuminates the way in which the company intends to double down on YouTube this year. All 15 existing episodes of Send Foodz, which is hosted by YouTube vet DeLaGhetto and fellow comedian David So, will be ported over to Thri...

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2019-02-11 01:41:15



YouTube And Portal A's 'State of Pride' Chosen As Opening Night Feature For SXSW 2019  

YouTube and Portal A's LGBTQ+ documentary State of Pride will have its worldwide debut at this year's South by Southwest Film Festival (SXSW). The film follows former YouTube employee and current activist Raymond Braun in his journey to discover how LGBTQ+ people across America celebrate Pride. It's set to be distributed on YouTube Premium in June -- which is fitting, because that's Pride Month. The release is also timed to commemorate the 50th anniversary of the Stonewall riots, an infam...

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2019-02-08 15:10:25



YouTube Confirmed As Title Sponsor For Viacom's Inaugural VidCon London  

In the same capacity that it annually serves for the stateside VidCon gathering, as well as the first-ever VidCon Australia, YouTube has been confirmed as the title sponsor for the inaugural VidCon London, to be held from Feb. 14 to 17 at the London Excel. As part of the partnership, YouTube's head of culture and trends, Kevin Allocca, will deliver the creator keynote -- but that's not the only programming that YouTube will furnish at the event. In a workshop entitled Nurturing Yourself A...

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2019-02-08 11:39:33



Bhad Bhabie's Original Snapchat Series Banks 10 Million Viewers In 24 Hours  

Seemingly everything Bhad Bhabie touches turns to gold. And now, thanks to the foul-mouthed 15-year-old, who parlayed a viral appearance on Dr. Phil into a full-fledged rap career, Snapchat may have its first hit original series on its hands. Bringing Up Bhabie, a short-form docuseries chronicling the life and times of Bhad Bhabie (whose real name is Danielle Bregoli) premiered on Monday and reportedly drew in 10 million viewers within its first 24 hours, TMZ reports. The show also features B...

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2019-02-08 08:50:48



NFL Star Quarterback Cam Newton Launches YouTube Channel  

Carolina Panthers quarterback Cam Newton is the latest non-native celebrity to try his hand at YouTube. The 29-year-old NFL star -- who is the only football player in the modern era to be awarded a Heisman Trophy, win a national championship, and become the first overall pick in an NFL draft within the span of one year -- has launched an eponymous channel in which he will provide a behind-the-scenes glimpse into his personal life and career. Content will include: videos about his training proce

what do you think?

2019-02-08 08:29:03



Instagram Integrates IGTV Previews Into Main Feed To Bolster Fledgling Video Hub  

IGTV, which many perceived as Instagram's answer to YouTube upon its launch last June, has thus far failed to live up to that promise. And now, parent app Instagram will be integrating IGTV preview videos into its flagship feed to direct more users to the longer-form hub. If a user follows someone who has posted a new video on IGTV, Variety reports, a preview (that's up to one minute in length) could appear in the primary feed, enabling them to check out the clip there before porting over to ...

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2019-02-08 05:01:34



Woody Allen Files $68 Million Lawsuit Against Amazon Studios For Backing Out Of Four Film Deals  

Woody Allen has filed a $68 million lawsuit against Amazon Studios for infringing on contracts to distribute his film A Rainy Day in New York and to produce and distribute three more of his as-yet-untitled-and-unmade films. "Amazon has tried to excuse its action by referencing a 25-year-old, baseless allegation against Mr. Allen, but that allegation was already well known to Amazon (and the public) before Amazon entered into four separate deals with Mr. Allen," the lawsuit alleges. The a...

what do you think?

2019-02-08 02:15:32



YouTube Reverses Course, Deletes Austin Jones' YouTube Channel  

YouTube has reversed course and terminated the channel of convicted sex offender Austin Jones. The platform has policies in place for dealing with YouTubers who are convicted of crimes. Those policies stipulate that unless a YouTuber's content violates the site's terms of service or is closely related to the crime(s) they committed, their channel will remain standing. Previously, YouTube ruled that Jones — an a capella singer who was convicted of coercing underage fans to send him graphic...

what do you think?

2019-02-07 17:53:44



Snapchat Posts Better-Than-Expected Revenues, As Q4 User Growth Remains Flat  

After a rough year of substantial user losses and a hefty number of departures from its executive team, Snapchat's parent company Snap posted better-than-expected revenues for its fourth quarter. The company took in $389.8 million, besting projections of $377 million, per Variety. Despite these gains, the company did lose a significant number of daily active users over the course of 2018 -- to the tune of 1 million. That said, the company's current number of daily active users -- 186 milli...

what do you think?

2019-02-07 08:28:07



YouTube, Twitter, Studio71, More Set To Present At This Year's NewFronts  

Shortly after Group Nine Media said it would eschew this year's Digital NewFronts for its own multi-city marketing tour, the annual event series has announced its star-studded 2019 lineup. A total of 15 digital media companies (and counting) will showcase their latest content and advertising ventures at the ninth annual event, which is hosted by the Interactive Advertising Bureau (IAB). YouTube, Hulu, Verizon Media, Disney, Ellen Digital Network, Studio71, Twitter, Viacom, Vice, and more wil...

what do you think?

2019-02-07 07:47:53



Group Nine To Eschew 2019 NewFronts In Favor Of Multi-City Marketing Tour  

Long before the 2019 NewFronts have even been announced, Group Nine Media -- the digital media conglomerate behind NowThis, The Dodo, Thrillist, and Seeker -- has announced that it's eschewing this year's event series, in which content companies host elaborate presentations to court prospective advertisers, Variety reports. Instead, Group Nine is co-opting the event name to host its own 'Nine-Fronts', it says -- a multi-city tour that will travel to New York, Los Angeles, San Francisco, Chi...

what do you think?

2019-02-07 03:37:23



4-Year-Old Instagram Phenoms Mila And Emma Stauffer To Launch Clothing Line At Target  

Ever heard of Mila and Emma Stauffer? If not, perhaps you'll soon see their fashion brand arriving at 1,200 Target stores nationwide -- and internationally on Target.com -- later this month. The four-year-old twin social media phenoms -- who count 5.4 million Facebook followers, 4 million followers on Instagram, and 160,000 YouTube subscribers -- will be dropping their limited edition apparel collection, appropriately dubbed Mila & Emma, on Feb. 24. It will comprise a total of nine piec...

what do you think?

2019-02-07 03:28:32



GoFundMe Doubles Down On Original Content With 'True Stories' Podcast Renewal  

With podcasts being top of mind following Spotify's acquisition of two of the biggest properties in the space, charitable crowdfunding platform GoFundMe is ramping up its original content push. The company is bringing back its True Stories Of Good People audio series -- which chronicles users who are making an impact on or being impacted by the platform -- for a second season. At the same time, GoFundMe will introduce a recurring series within True Stories in conjunction with its ongoing G...

what do you think?

2019-02-07 03:01:37



Here's How A Scammer Abused YouTube's Content ID System To Extort Money From Users  

YouTube has taken action after a scammer recently tried to use its copyright infringement-busting Content ID system to extort money from users. The scammer, who went by the username 'VengefulFlame,' targeted at least two small gaming channels. Here's how the scam worked: VengefulFlame falsely flagged the users' videos for copyright infringement until their accounts had two copyright infringement strikes. YouTube has a "three strikes and you're terminated" rule, so once channels we...

what do you think?

2019-02-07 02:38:51



YouTube Millionaires: Alex Ernst Is Going To Make A Movie  

Alex Ernst is unmistakable. From shortform video app Vine to YouTube, Ernst has pulled in millions of fans with his signature moves: deadpan voiceovers, off-the-wall humor, and copious amounts of apple cider vinegar (mixed with water, of course). Ernst joined YouTube in 2009, but didn't start seriously producing content for the platform until after Vine's shuttering in 2017. On Vine, where Ernst made content from 2013 till its closure, he garnered nearly a million followers, and had more th...

what do you think?

2019-02-07 01:56:38



Creators Going Pro: Adelaine Morin Wants To Be “The Elon Musk Of YouTube”  

Adelaine Morin wants to do it all. The fashion, beauty, and lifestyle YouTuber joined the platform in 2011, and since then has built out two successful channels: her eponymous core channel, which has 2.6 million subscribers and features a range of content across her interests, and her daily vlog channel, which has 1.1 million subscribers and gives viewers a look at "Adelaine's cameral roll." Morin updates both channels regularly (along with her Instagram -- 1.1 million followers -- and ...

what do you think?

2019-02-06 13:12:48



YouTube Rolls Out 'Explore' Feature To More Users, More Devices, And Promotes Smaller Creators  

YouTube's 'Explore' feature is now available to more users across a number of popular devices. First rolled out as a test to just 1% of iOS users in July last year, the feature offers users a page of personally recommended videos meant to help them explore new topics and creators within YouTube, while still keeping their established interests and subscriptions separated for easy consumption.  Now, Explore has been pushed out to more users across devices including iPhones, iPads, Android ...

what do you think?

2019-02-06 12:38:19



Hulu Renews AwesomenessTV, Wattpad Thriller 'Light As A Feather' For Season 2  

Hulu is bringing back the witchy, AwesomenessTV-produced series Light As A Feather for a 16-episode sophomore season. The teen thriller, based on a popular Wattpad franchise by writer Zoe Aarsen that has accrued 7.4 million reads on the user-generated story platform across its three installments, is also produced by Kelsey Grammer's Grammnet studio. Show creator R. Lee Fleming Jr. will return as showrunner, writer, and executive producer for the second season of Light As A Feather, Deadline r...

what do you think?

2019-02-06 12:20:42



Next 10 Ventures Makes Seed Investments In GoMeta, SuperBam, Other Creator-Focused Firms  

Next 10 Ventures, an investment company founded last spring by former YouTube exec Benjamin Grubbs on the heels of a $50 million capital raise, announced today that it has invested in four startups across Asia and North America within the digital creator ecosystem. These investments include: AR and VR content software suite GoMeta; digital rights management provider SuperBam; Toronto-based live social broadcasting platform Stage Ten; and AnalyzeLog, a digital agency that reps kids and family cr

what do you think?

2019-02-06 12:18:30



Gwyneth Paltrow's Goop Gets With Netflix For Wellness Docuseries  

Goop is coming to Netflix. The lifestyle brand, founded in 2008 by actress Gwyneth Paltrow and known for producing a wide range of wellness products (and occasionally getting into legal trouble over them), has signed a docuseries deal. Goop's as-yet-unnamed series will consist of 30-minute episodes hosted by Goop editors and execs, including Paltrow herself, Variety reports. They'll explore various spiritual and physical wellness topics with guest experts, doctors, and researchers. Elise ...

what do you think?

2019-02-06 10:26:36



Pocket.watch, Which Reps Ryan ToysReview, Launches Gaming Division  

Pocket.watch, the digital studio that works with kid-focused creators like Ryan ToysReview, CaptainSparklez, and HobbyKidsTV to create content and lifestyle products, has launched a gaming division. Under the P.W Games banner, the company will launch both mobile and console games alongside established publishers like WildWorks and Outright Games. P.W Games' first title to market features breakout star Ryan -- who has the fourth most-viewed YouTube channel on earth -- and is called Tag With Ry...

what do you think?

2019-02-06 09:08:09



Disney+ Will Offer Non-Disney Content At Launch  

Disney has snapped up streaming rights for some non-Disney programming ahead of the launch of its in-house service Disney+, CEO Bob Iger told investors in a call yesterday. Iger said Disney+'s offerings will be "pretty heavily weighted to internally sourced versus externally sourced" content, TechCrunch reports. Right now, Disney is investing in external content "because we need to launch the service with some volume, and it takes time to ramp up," he said. "We're buying certain ...

what do you think?

2019-02-06 08:42:16



Spotify Acquires Gimlet Media, Anchor Amid $500 Million Bet On Podcast Industry  

Streaming music leader Spotify is making a massive bet on podcasting -- a burgeoning format that has notably been pursued by a number of YouTube stars in recent years. Today, Spotify announced that it will acquire two of the biggest players in the space: Brooklyn-based podcast producer Gimlet Media, which is behind hits like Reply All and Homecoming, as well as Anchor -- a distribution platform that enables anyone to publish and monetize their own audio shows. While Spotify did not disclose a ...

what do you think?

2019-02-06 08:05:01



Disney's ESPN+ Streaming Service Nabs 2 Million Subscribers In Less Than A Year  

ESPN+, the Disney-owned sports network's paid service, has amassed 2 million subscribers in less than a year, Disney CEO Bob Iger announced yesterday in an earnings call. The service launched last April and last reported 1 million subscribers in September, per The Wrap. In a company blog post, however, ESPN notes that it accrued a lion's share of those new subscribers over a two-day stretch in January. The service drove 568,000 subscribers after it streamed UFC Fight Night on Jan. 19 --  a...

what do you think?

2019-02-06 04:07:59



YouTube Hits 2 Billion Monthly Users, As Number Of Channels With 1 Million Subscribers Doubled Last Year  

Despite reporting fourth quarter earnings yesterday that topped analyst expectations -- including revenues of $39.42 million -- Google (and YouTube) parent company Alphabet saw its stock drop by roughly 3% in the wake of the report, in which it revealed that ad prices were declining. And while Alphabet does not break out standalone performance stats for YouTube, the company did provide some new stats about its video giant. Google CEO Sundar Pichai (pictured above) said that YouTube now counts...

what do you think?

2019-02-06 02:22:31



YouTube Will Not Terminate Convicted Sex Offender Austin Jones' Channel  

YouTube will not terminate Austin Jones' channel in the wake of him pleading guilty to coercing six underage fans to send him graphic videos of themselves. Here's why: In criminal cases, the platform will only remove a YouTuber's channel if they're convicted and their channel's content is closely related to that crime. For example, when Heather and Michael Martin, the parents behind the now-infamous DaddyOFive channel, were convicted of abusing their children, YouTube terminated the...

what do you think?

2019-02-06 02:03:39



YouTube Design Duo 'Mr. Kate' Headed To HGTV For Home Makeover Pilot (Exclusive)  

Mr. Kate, the YouTube channel and lifestyle brand of married home design duo Kate Albrecht and Joey Zehr, are set to parlay their online fame onto linear TV. The couple are set to premiere a television special called Help My House! on HGTV this weekend, which will also serve as a pilot for a potential series pick-up. While Albrecht and Zehr rose to fame by making over the homes of top YouTube creators like Liza Koshy, The Dolan Twins, and Colleen Ballinger, in Help My House! they will be surpr...

what do you think?

2019-02-06 01:54:30



UTA Acquires Digital Brand Architects And Its Roster Of Beauty, Fashion, Lifestyle Talent  

United Talent Agency (UTA) has acquired influencer firm Digital Brand Architects (DBA), bringing DBA's roster of fashion, beauty, and lifestyle clients into its fold. As part of the deal, UTA also gets DBA's subsidiary Digital Brand Products, which makes and markets licensed products for DBA's clients, and Dear Media, DBA's female-forward podcast studio. Financial details of the acquisition have not been made public. DBA, which was founded in 2010, currently represents more than 140 infl...

what do you think?

2019-02-06 01:50:42



UTA Acquires Digital Brand Architects And Its Roster Of Beauty, Fashion, Lifestyle Talent  

United Talent Agency (UTA) has acquired influencer firm Digital Brand Architects (DBA), bringing DBA's roster of fashion, beauty, and lifestyle clients into its fold. As part of the deal, UTA also gets DBA's subsidiary Digital Brand Products, which makes and markets licensed products for DBA's clients, and Dear Media, DBA's female-forward podcast studio. Financial details of the acquisition have not been made public. DBA, which was founded in 2010, currently represents more than 140 infl...

what do you think?

2019-02-05 18:24:57



MrBeast (And Friends) Become Living “Subscribe To PewDiePie” Billboard At Super Bowl  

MrBeast has pulled off another pro-PewDiePie stunt — this time during one of the year's most-watched events. The YouTuber (and four friends) managed to make a "subscribe to PewDiePie" message very visible during yesterday's Super Bowl. They each wore a shirt making up part of the phrase, and sat directly behind the field goal on the Los Angeles Rams' side of the stadium. Their positioning meant that every time a field goal was kicked on that side, it was almost impossible not to se...

what do you think?

2019-02-05 15:55:12



YouTube Just Changed How It Sells Its Priciest Ad Format  

YouTube is changing up the way it sells its most prominent (and most expensive) ad slot. The ads, called "mastheads," are those that YouTube users see at the top of the platform's homepage. They're usually made up of two parts -- a video, and a still panel inviting interested users to click. Up until now, those ads have been sold to marketers at a fixed per-day rate. That means that only one masthead spot is available per day, only one advertiser can purchase that spot, and only their masth...

what do you think?

2019-02-05 15:03:50



YouTube Design Duo 'Mr. Kate' Headed To HGTV For Home Makeover Pilot (Exclusive)  

Mr. Kate, the YouTube channel and lifestyle brand of married home design duo Kate Albrecht and Joey Zehr, are set to parlay their online fame onto linear TV. The couple are set to premiere a television special called Help My House! on HGTV this weekend, which will also serve as a pilot for a potential series pick-up. While Albrecht and Zehr rose to fame by making over the homes of top YouTube creators like Liza Koshy, The Dolan Twins, and Colleen Ballinger, in Help My House! they will be surpr...

what do you think?

2019-02-05 12:13:14



YouTube Hits 2 Billion Monthly Users, As Number Of Channels With 1 Million Subscribers Doubled Last Year  

Despite reporting fourth quarter earnings yesterday that topped analyst expectations -- including revenues of $39.42 million -- Google (and YouTube) parent company Alphabet saw its stock drop by roughly 3% in the wake of the report, in which it revealed that ad prices were declining. And while Alphabet does not break out standalone performance stats for YouTube, the company did provide some new stats about its video giant. Google CEO Sundar Pichai (pictured above) said that YouTube now counts...

what do you think?

2019-02-05 09:40:57



More Than 10 Million People Attended Marshmello's Live Virtual Concert In 'Fortnite,' DJ Says  

Electronic DJ Marshmello made history last night, becoming the first musical artist to hold a live virtual concert inside battle royale game Fortnite. The DJ (who's a Fortnite enthusiast himself) tweeted that more than 10 million people attended the virtual event this past Saturday, during which he played a 10-minute live set on a custom digital stage, with accompanying custom graphics (like the one seen above). Here's how the nuts and bolts of attending the concert worked. Normally, playe...

what do you think?

2019-02-05 09:15:49



World Record Egg Teams With Hulu On Super Bowl Ad, As Stunt's Founder Is Unmasked  

What began as a not-so-clever ploy to achieve virality has received a massive corporate stamp of approval. The World Record Egg -- a photo of a plain brown egg on Instagram that successfully sought to oust Kylie Jenner as the proprietor of the most-liked post of all time (with 52 million likes and counting), has partnered with streaming service Hulu on a digital ad that premiered after Sunday's Super Bowl. The campaign actually kicked off last month, with a series of photos on the World Record...

what do you think?

2019-02-05 08:46:31



Influencer-Centric Beauty Brand Morphe Nabs Jeffree Star For Latest Collab  

Morphe, an indie beauty upstart that has made a name for itself in associating with top YouTube stars, has announced its latest product collaboration. Following blockbuster eyeshadow palette releases alongside Jaclyn Hill and James Charles, the company has linked up with beauty guru Jeffree Star (12.7 million subscribers) on a co-branded brush set. The natural and synthetic collection comprises seven tools in a custom bag, priced at $49 and dropping tomorrow on Morphe.com and within the brand...

what do you think?

2019-02-05 07:26:02



YouTube Is Brainstorming New Ways To Combat 'Dislike Mobs'  

YouTube is taking strides to clamp down on 'dislike mobs' -- in which viewers target a video by disliking en masse in order to make a statement of sorts. YouTube is no stranger itself to massively-disliked videos -- though its most recent Rewind compilation, which is the most-disliked video in YouTube history, seemed to generate serious concerns that didn't appear to be the result of a vindictive mob. In a new update on its Creator Insider channel (see below), YouTube exec Tom Leung says ...

what do you think?

2019-02-05 05:38:28



Rhett & Link Launch Subscription Service, Will Bestow $1,000 Creative Grants To Select Members  

Rhett McLaughlin and Link Neal, the creator duo behind one of YouTube's most popular endemic daily talk shows, Good Mythical Morning, are launching a new subscription service for die-hard fans. McLaughlin and Neal have teamed up with Patreon to create the paid offering, which is called The Mythical Society. The website features a secret society theme, and was built in conjunction with Memberful -- a company acquired by Patreon last August that enables creators to build their own self-branded ...

what do you think?

2019-02-05 04:10:36



YouTube Just Changed How It Sells Its Priciest Ad Format  

YouTube is changing up the way it sells its most prominent (and most expensive) ad slot. The ads, called "mastheads," are those that YouTube users see at the top of the platform's homepage. They're usually made up of two parts -- a video, and a still panel inviting interested users to click. Up until now, those ads have been sold to marketers at a fixed per-day rate. That means that only one masthead spot is available per day, only one advertiser can purchase that spot, and only their masth...

what do you think?

2019-02-05 02:06:55



Rhett & Link Launch Subscription Service, Will Bestow $1,000 Creative Grants To Select Members  

Rhett McLaughlin and Link Neal, the creator duo behind one of YouTube's most popular endemic daily talk shows, Good Mythical Morning, are launching a new subscription service for die-hard fans. McLaughlin and Neal have teamed up with Patreon to create the paid offering, which is called The Mythical Society. The website features a secret society theme, and was built in conjunction with Memberful -- a company acquired by Patreon last August that enables creators to build their own self-branded ...

what do you think?

2019-02-05 02:01:42



MrBeast (And Friends) Become Living “Subscribe To PewDiePie” Billboard At Super Bowl  

MrBeast has pulled off another pro-PewDiePie stunt — this time during one of the year's most-watched events. The YouTuber (and four friends) managed to make a "subscribe to PewDiePie" message very visible during yesterday's Super Bowl. They each wore a shirt making up part of the phrase, and sat directly behind the field goal on the Los Angeles Rams' side of the stadium. Their positioning meant that every time a field goal was kicked on that side, it was almost impossible not to se...

what do you think?

2019-02-04 16:28:41



More Than 10 Million People Attended Marshmello's Live Virtual Concert In 'Fortnite,' DJ Says  

Electronic DJ Marshmello made history last night, becoming the first musical artist to hold a live virtual concert inside battle royale game Fortnite. The DJ (who's a Fortnite enthusiast himself) tweeted that more than 10 million people attended the virtual event this past Saturday, during which he played a 10-minute live set on a custom digital stage, with accompanying custom graphics (like the one seen above). Here's how the nuts and bolts of attending the concert worked. Normally, playe...

what do you think?

2019-02-04 10:09:06



Influencer-Centric Beauty Brand Morphe Nabs Jeffree Star For Latest Collab  

Morphe, an indie beauty upstart that has made a name for itself in associating with top YouTube stars, has announced its latest product collaboration. Following blockbuster eyeshadow palette releases alongside Jaclyn Hill and James Charles, the company has linked up with beauty guru Jeffree Star (12.7 million subscribers) on a co-branded brush set. The natural and synthetic collection comprises seven tools in a custom bag, priced at $49 and dropping tomorrow on Morphe.com and within the brand...

what do you think?

2019-02-04 01:53:18



Machinima Ceases All Consumer-Facing Operations, Lays Off Most Of Staff  

Machinima has ceased operations and laid off most of its staff roughly one month after the gamer-focused digital network was subsumed under the Otter Media umbrella amid the reorganization of parent company AT&T's digital properties. Machinima reportedly laid off 81 of its roughly 100 staffers in mid-January, though the company told Variety that a "select number" of employees have remained on board -- either to assist with Machinima's transition or to join other divisions within th...

what do you think?

2019-02-04 01:48:47



World Record Egg Teams With Hulu On Super Bowl Ad, As Stunt's Founder Is Unmasked  

What began as a not-so-clever ploy to achieve virality has received a massive corporate stamp of approval. The World Record Egg -- a photo of a plain brown egg on Instagram that successfully sought to oust Kylie Jenner as the proprietor of the most-liked post of all time (with 52 million likes and counting), has partnered with streaming service Hulu on a digital ad that premiered after Sunday's Super Bowl. The campaign actually kicked off last month, with a series of photos on the World Record...

what do you think?

2019-02-04 01:26:52



YouTube Is Brainstorming New Ways To Combat 'Dislike Mobs'  

YouTube is taking strides to clamp down on 'dislike mobs' -- in which viewers target a video by disliking en masse in order to make a statement of sorts. YouTube is no stranger itself to massively-disliked videos -- though its most recent Rewind compilation, which is the most-disliked video in YouTube history, seemed to generate serious concerns that didn't appear to be the result of a vindictive mob. In a new update on its Creator Insider channel (see below), YouTube exec Tom Leung says ...

what do you think?

2019-02-04 01:12:48



From YouTube To Cannes To A Theater Near You: Joe Penna on 'Arctic'  

February 1 is the theatrical release date for Arctic, a true-north thriller starring ice-eyed Dane Mads Mikkelsen and both directed and co-written by Joe Penna. Arctic is Penna's first feature , and it's arrival in theaters is the latest step in a multi-year journey that saw the film premiere at the Cannes Film Festival last year. Penna, however, has unusual work experience for a first-time filmmaker. For more than a decade, the 34-year-old Brazilian plied his trade online as the MysteryGui...

what do you think?

2019-02-01 15:58:26



Criterion Collection To Launch Classic Film Streaming Service In April  

The Criterion Collection, which was left homeless in October after WarnerMedia shuttered its exclusive streaming partner FilmStruck, has announced a launch date for its own streaming service. Film buffs in the U.S. and Canada will have access to more than 1,000 contemporary and classic films beginning April 8, Variety reports. A subscription to the service, called Criterion Channel, is regularly priced at $10.99 per month or $99.99 per year. The service is currently offering pre-launch subscrib

what do you think?

2019-02-01 14:58:38



Insights: Snapchat's Vertical Visual Pioneer Moves On To Directing  

Rylee Jean Ebsen, who helped create many of Snapchat's ads, promos and original content - and even some of the technical production processes of vertical video - has left the building after seven years at the social-media platform. She's not going far, about five miles south of Snap's new headquarters by the Santa Monica, Calif., airport, to the sleek offices for Big Block, a Los Angeles-area creative-services company with decades-long ties in the automotive business. These days, it creates adv

what do you think?

2019-02-01 10:11:16



Netflix Debuts New Logo For Originals To Make Viewers Feel Like They're In A Movie Theater  

Netflix Originals are getting a fresh look. The streamer debuted a new version of its logo to be played before its in-house programming. The company's old logo featured a white "Netflix" jumping out from a white background and turning red, with a two-beat sound playing in time. The new animation begins with a red "N," then zooms through it, sending viewers through an explosion of rainbow beams of light. In a tweet, Netflix said the logo "shows the spectrum of stories, languages, fan...

what do you think?

2019-02-01 10:01:31






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