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YouTube Millionaires: Fisherman And Diver Brandon Jordan Never Knows Where His Next Epic Adventure Will Take Him — And His Viewers  

It's safe to say 23-year-old YouTuber Brandon Jordan is more at home in the water than he is on land. The Florida native is known for his epic fishing skills, but it's his treasure diving adventures, during which he's found everything from lost iPhones to a gun involved in an unsolved murder, that are most popular with his million-plus viewers, often garnering view counts in the multimillions. Jordan's channel, Jiggin' With Jordan, is named after a pole fishing practice that involves ...

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2018-09-20 19:44:50

Health Issues Force YouTuber And Author Joey Graceffa To Cancel Upcoming 'Eden' Tour  

In an emotional new video, YouTuber and New York Times bestselling author Joey Graceffa tells fans that serious health issues are forcing him to cancel his upcoming Eden Tour. The tour was supposed to kick off in two weeks, celebrating the release of Rebels Of Eden, the third book in his YA trilogy. "Most of it has to do with my immune system not being the strongest right now, or at all, in the past year," Graceffa says. He's talked before about his ongoing struggles with thrush, an infec...

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2018-09-20 19:37:14

Rudy Mancuso's Latest Single And Music Video Mark Noted Change Of Pace  

Multi-hyphenate Rudy Mancuso is moving full speed ahead with his music career -- though his fourth single marks a decided change of pace. Titled "Lento" and unveiled yesterday on his channel -- which counts 5.3 million subscribers -- the Latin-inspired tune is about the passage of time. (In English, 'lento' means slow). In addition to writing the song, Mancuso directed the music video, in which he also stars. The video sees the 26-year-old costumed like an old man, who's looking at pictures...

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2018-09-20 18:10:03

Viacom Digital Names Existing Awesomeness Execs Co-Heads Of Network Following Acquisition  

Following its bargain acquistion of Gen Z digital property Awesomeness in July for a reported $50 million, Viacom Digital Studios (VDS) has promoted two longtime Awesomeness execs to serve as co-heads of the division. Effective immediately, Rebecca Glashow (pictured above, left) and Shelley Zimmerman (above, right) will co-lead the company, reporting to VDS president Kelly Day -- who is herself an Awesomeness vet. In their new roles, Glashow and Zimmerman will oversee Awesomeness' content st...

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2018-09-20 14:55:26

Spotify Is Beta-Testing A Feature That Allows Indie Creators To Upload Their Own Music  

potify is beta testing a feature that will finally allow independent artists to upload their own music directly to the platform without having to go through a third party. The streaming giant said creators have been asking for DIY music uploading to be added to the Spotify For Artists dashboard, where they can build their artist profiles and monitor how their music is doing, since it launched in May of last year. Before now, artists -- even if they didn't work with a record label -- had to co...

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2018-09-20 14:29:14

Creators Going Pro: Stylist To The Stars Brad Mondo Knew He Wanted To Be A YouTuber — So He “Made It Happen”  

Brad Mondo was born into the salon life. But while the third-generation hairdresser always knew he wanted to hold a pair of shears for a living -- and has found success in being a model-slash-stylist to the stars with clientele like Vanessa Hudgens, Heather Marks, and Shay Mitchell -- he's also always had creative ambitions in a medium where he can lend his expertise to more than one individual at a time. Mondo joined YouTube in April 2015. He started uploading with the intention to make it...

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2018-09-20 11:05:38

YouTube Luminary Gavin Free Signs With Boutique U.K. Talent Firm Ziggurat XYZ  

Gavin Free, one half of YouTube's The Slow Mo Guys and a frequent Rooster Teeth collaborator, has signed with a new talent management company. Thirty-year-old Free, who previously wasn't repped by a talent manager, has partnered with the recently-established boutique talent firm and production company Ziggurat XYZ, which is based in the U.K. Free, who lives in Austin, Texas, will be managed by Ziggurat founder Charles Haynes. Visit Tubefilter for more great stories.

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2018-09-20 08:34:44

Prime Minister Justin Trudeau Taps BBTV Founder Shahrzad Rafati For Women's Economic Initiative  

Canadian Prime Minister Justin Trudeau has sought one of the nation's most notable digital media execs, BroadbandTV (BBTV) founder and CEO Shahrzad Rafati, to represent Canada on the G20 Business Women Leaders (BWL) task force. The G20 is an international forum of 20 countries -- including the U.S., Australia, Germany, India, Mexico, Russia, and Saudi Arabia, and more -- whose aim is to achieve global financial stability. The G20 Business Women Leaders task force specifically focuses on wome...

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2018-09-20 05:36:16

BuzzFeed News Eliminates In-House Podcast Team To Double Down On Video Efforts  

BuzzFeed News has shuttered its in-house podcasting operations in order to double down on long-form original video production for distribution partners like Netflix, Twitter, and Facebook. While other companies, including Studio71 and UTA, are doubling down on the genre, BuzzFeed is closing up shop on three news-oriented podcasts: See Something Say Something (pictured above), The News, and Reporting To You. BuzzFeed News' VP of news and programming, Shani Hilton, shared the announcement in a...

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2018-09-20 03:51:30

Robert Kyncl Sits Down With Caspar Lee To Address YouTuber Concerns About Monetization Changes, Burnout  

In a new interview with popular YouTuber Caspar Lee, YouTube's chief business officer Robert Kyncl addresses a host of concerns from creators, touching on topics including monetization challenges, Channel Memberships, and burnout. Lee bluntly asks Kyncl why, back in February, YouTube took monetization away from small creators with fewer than 1,000 subscribers or fewer than 4,000 hours of annual watch time. He points out that, in contrast, big creators with more than 50,000 subscribers not onl...

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2018-09-20 02:30:10

Creators Going Pro: Stylist To The Stars Brad Mondo Knew He Wanted To Be A YouTuber — So He “Made It Happen”  

Brad Mondo was born into the salon life. But while the third-generation hairdresser always knew he wanted to hold a pair of shears for a living -- and has found success in being a model-slash-stylist to the stars with clientele like Vanessa Hudgens, Heather Marks, and Shay Mitchell -- he's also always had creative ambitions in a medium where he can lend his expertise to more than one individual at a time. Mondo joined YouTube in April 2015. He started uploading with the intention to make it...

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2018-09-20 01:42:42

Fan-Favorite Villain Loki, Avenger Scarlet Witch To Get Their Own Live-Action Series On Disney's Streaming Platform  

Fan-favorite Marvel villain Loki, who (spoiler alert!) appeared to have died in Avengers: Infinity War, is reportedly going to be portrayed by his big-screen actor Tom Hiddleston in a live-action series for Disney's forthcoming, as-yet-unnamed streaming service. Avenger Scarlet Witch, played by Elizabeth Olsen, will also be getting her own series on the Mouse House's SVOD, along with other Marvel characters who have not had their own standalone films, Variety reports. The series are in early ...

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2018-09-19 19:39:18

YouTube DIY Queen Wengie Links With School Supply Startup Yoobi For Charity Event  

Australia-based YouTube phenom Wendy Ayche -- who has amassed roughly 14 million collective subscribers and over 1.5 billion lifetime views on the strength of her wildly snackable DIY and life hack videos -- is harnessing her massive platform for charity. Today, Ayche -- who is known to fans as Wengie -- is pacting with Yoobi, a school supply brand that donates supplies to U.S. schools in need upon every sale. Tomorrow morning, Ayche will appear at McKinley Elementary School in Compton, Calif...

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2018-09-19 10:48:28

YouTube Premium Continues International Push With New French Originals  

YouTube Premium is continuing its global push of original programming, rolling out paywalled content to France after last week announcing a handful of German originals — two of which prominently feature YouTubers. YouTube Premium has been available for viewing in both countries (as well as Canada and the UK and a host of other countries) since June, but these newly announced programs are the site's first local language productions. France's roster includes diverse genre series Groom and Tr...

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2018-09-19 10:41:52

The Dolan Twins Make Their Directorial Debut To Show “Love Is Love, For Everyone”  

Social media superstars The Dolan Twins recently made their directorial debut with the music video for Australian band Cub Sport's song "Hawaiian Party." The 18-year-old identical twin brothers, Ethan and Grayson Dolan, have a massive following across basically every social platform. On their YouTube channel, they have nearly seven million subscribers and have received 65 million views in the past 30 days, per internal Tubefilter data. On Twitter, they boast a combined 13 million fo...

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2018-09-19 07:05:23

'Fortnite' Is Not YouTube's Most Popular Game  

In the year since its release, battle royal game Fortnite has become a massive moneymaker for YouTube creators and Twitch streamers alike. Its popularity has given rise to stars like Tyler 'Ninja' Blevins, who just became the first pro gamer to appear on the cover of ESPN The Magazine. And on YouTube's brand new 'Gaming' hub, the platform frontloaded Fortnite, offering links to current livestreams 24/7. However, according to a conversation Ryan Wyatt, YouTube's director of gaming conte...

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2018-09-19 04:23:26

Ninja Becomes First Gamer To Cover 'ESPN Magazine', Says He's Making Seven Figures Monthly  

Another day, another milestone for Twitch luminary Tyler 'Ninja' Blevins. Blevins has become the first professional gamer to grace the cover of ESPN The Magazine -- a feat he teased yesterday on Twitter before the piece was unveiled this morning on Sports Center. In addition to signifying Blevins' impressive ascension, the cover story marks a notable step forward for the esports industry as a whole, which is still striving to be perceived with the same legitimacy as other sports events. ESPN...

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2018-09-18 19:44:41

YouTube To Shutter Gaming App In 2019, Unveils Revamped Gaming Hub On Flagship Site  

YouTube is putting its standalone gaming app out to pasture. YouTube Gaming, which the platform launched as a specialized destination for gaming creators and viewers in 2015, is officially being retired in March 2019. And while the app will be no more, it will be replaced by a new landing page for desktop users: On the new hub — already live and still called 'Gaming' — YouTube brings together live streams and video content from popular creators and up-and-coming game...

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2018-09-18 17:42:52

YouTube Opens $5 'Channel Memberships' Feature To Creators With More Than 50,000 Subscribers  

Following its June rollout of 'Channel Memberships' to creators with more than 100,000 subscribers, YouTube is expanding the program now to creators with a minimum of 50,000 subscribers. With Channel Memberships (which began with 'Super Chat' last year and germinated as 'Sponsorships' within the gaming community on YouTube), fans can pay $4.99 per month for a package of perks including exclusive emojis, early access to videos, and members-only live chats and streams. As of now, YouTube...

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2018-09-18 08:53:19

Lifestyle Vlogger Estée Lalonde Launches Advice Podcast 'On The Line'  

YouTube lifestyle guru Estee Lalonde is launching a second podcast dubbed On The Line. Arriving tomorrow, a total of 10 episodes will roll out on Wednesdays -- with fans submitting questions via voicemail about a whole host of women's issues. Lalonde and a rotating roster of expert guests -- including luminaries from the beauty, fashion, and health industries, as well as her own mother, Kelly -- will furnish answers about breakups, Reiki, birth control, sexuality, and more. You can check ou...

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2018-09-18 08:25:46

Casey Neistat's New York Apartment Doesn't Look Anything Like You Might Expect  

YouTube megastar Casey Neistat frequently films vlogs from the comfort of his fastidiously cluttered Soho studio as well as Tribeca-based 368 -- a still-in-construction collaborative space for digital creators. But many of Neistat's viewers might be surprised to discover that the gritty filmmaker calls home to a minimally-appointed downtown loft, accented with airy tones of cream and pink. Neistat and his wife, Candice Pool, invited famed design title Architectural Digest into their three-b...

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2018-09-18 06:47:04

YouTube Viewership On TV Sets Has Nearly Doubled Year-Over-Year Across Europe  

For YouTube, TV sets are the fastest-growing mode of viewership, chief product officer Neal Mohan said in a keynote speech at this past weekend's International Broadcasting Convention in Amsterdam. More than 70% of YouTube watching is currently clocked on mobile devices (up from 60% in 2017), so there hasn't been an overall shift away from phones. But the number of hours people spend watching content through the YouTube app on their smart TVs is seeing a sharp incline in the European Union,...

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2018-09-18 06:17:36

In Emmys First, Netflix Ties With HBO For Most Wins, Lifting Streamer's Stock This Morning  

After topping longtime Emmy stalwart HBO for the first time in terms of nominations this year (112 to 108), streaming giant Netflix tied the paid TV network in wins at last night's ceremony -- a major coup. And the successful evening had a palpable impact on the streaming giant's fortunes, as its stock saw a 2% uptick this morning. Netflix took home a total of 23 statuettes this year, led by critically-acclaimed originals The Crown, western drama Godless, futuristic sci-fi series Black Mirror...

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2018-09-18 03:53:01

Lilly Singh, Jackie Aina, Nabela Noor, More Walk Makeup-Free Runway At New York Fashion Week  

New York Fashion Week has come and gone -- though, just like in years' past, top brands have sought the power of influencers to tout their latest wares. Perhaps most notably, YouTube sketch comedian Lilly 'Superwoman' Singh was joined by beauty vloggers Jackie Aina, Dulce Candy, Nabela Noor, and more at a runway show hosted by mass skin care brand Olay. At the event, influencers were challenged to strut their stuff makeup-free, per Elle, after participating in a 28-day skin care challenge e...

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2018-09-17 14:19:14

Following Go90 Shutdown, Former Content Partners Seek Distribution On YouTube, Netflix  

Verizon bid farewell to mobile video platform go90 in July, whereupon the company swallowed a roughly $658 million hit due to the discontinuation of the service, according to an earnings report at the time. And while a bevvy of pricey content deals inked by go90 didn't ultimately draw enough eyeballs for the service to sustain itself, Digiday reports that several in-the-works originals are finding new homes on competing platforms. That's because upon its shuttering, Verizon handed the rights ...

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2018-09-17 08:22:40

TwitchCon Bulks Up Security Measures Following August Shooting At 'Madden' Tournament  

In the wake of an August shooting that killed two professional gamers while they were streaming a Madden tournament on Twitch, the platform has announced increased security measures for the upcoming TwitchCon 2018 in San Jose. The convention will be working with local law enforcement to establish security checkpoints at all convention entry points, with staff conducting screenings and bag searches. Congoers are no longer allowed to wear bulky clothing or bring backpacks into the convention — ...

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2018-09-17 05:35:10

IMAX In Talks With Netflix, Amazon To Distribute Original Films, CEO Says  

Major streaming platforms Netflix and Amazon are in talks with IMAX about releasing their original films on the super-sized screens, according to CEO Richard Gelfond. Gelfond said at the Goldman Sachs Communacopia Conference last week that IMAX is in "active discussions with all of the streaming [services]," per The Hollywood Reporter. He also said that if deals are signed with these platforms, IMAX would establish an exclusive theatrical window -- or the period of time between when a film p...

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2018-09-17 05:16:30

Rooster Teeth Casts 'Game Of Thrones' Star Maisie Williams In Upcoming Animation  

Rooster Teeth has tapped Maisie Williams, the 21-year-old English actress who rose to fame on HBO's historic Game Of Thrones series, to appear in its forthcoming gen:LOCK. The series, which marks Rooster Teeth's second-ever anime-style outing, is about a diverse team of pilot recruits who have been tapped to control giant, weaponized robot bodies known as 'mecha' in order to fight for earth's last free society in a global war. The immensely star-studded voice cast already includes Mic...

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2018-09-17 04:15:20

H3h3productions Returns To YouTube After Three-Month Absence With Frank Chat About Burnout  

Ethan and Hila Klein, the couple behind one of YouTube's most popular commentary channels, h3h3productions, are back after a three-month-long break with a frank video about their struggles over the past year. In the video, Ethan says the past year or so — during which they've faced revenue breakdown and a DMCA lawsuit they ultimately won after incurring massive legal fees — has been the hardest time of their lives. It all came to a head three months ago, when he realized he was "actua...

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2018-09-17 01:58:52

Creator Couple Lauren Riihimaki and Alex Wassabi Are Taking Time Apart  

Lauren Riihimaki and Alex 'Wassabi' Burriss, one of YouTube's favorite creator couples, announced in an emotionally-charged video over the weekend that they are taking some time away from their relationship. Riihimaki, 25, explained that the couple is "not fully on the same page" right now, and are temporarily separating to focus on themselves -- in hopes of one day returning together stronger. "A lot of you guys think that we are your couple goals," Burriss, 28, added. "But we don...

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2018-09-17 01:42:25

Twitch Hires Former Vimeo Exec Katrina Jones As First Head Of Diversity And Inclusion  

Streaming giant Twitch has onboarded Katrina Jones as its first-ever head of diversity and inclusion, and has also named a new chief financial officer and chief human resources officer. Jones joins Twitch from Vimeo, where she was also led the drive for diversity and inclusion. At Vimeo, Jones created a diversity strategy and implemented initiatives to tackle bias in the workplace. Prior to that, she was the global inclusion and diversity lead at consulting firm Accenture, giving her 10 years o

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2018-09-14 19:45:52

Facebook Watch Debuts Odell Beckham Jr. Docuseries 'I Am More'  

Cristiano Ronaldo isn't the only big-ticket sports star that Facebook Watch has in its sights. The social network's video hub premiered today a 16-episode docuseries starring football luminary Odell Beckham Jr., which is produced by LeBron James' media company Uninterrupted. The series, titled I Am More: OBJ, will stream exclusively every Friday throughout football season on a dedicated Facebook page, Variety reports. I Am More: OBJ will follow Beckham -- who is the NFL's highest-pai...

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2018-09-14 16:22:21

Videos Of 'Marvel's Spider-Man' Game Will Be Restored After Content ID Mix-Up Caused Takedowns, YouTube Says  

A mix-up within YouTube's Content ID copyright system was behind the takedown of videos containing the popular new video game Marvel's Spider-Man. A YouTube spokesperson confirmed to Tubefilter that Spider-Man videos were struck due to an invalid reference file -- aka the original copyrighted video against which future copyright violations are checked. YouTube said that the ineligible claims, related to the video game's soundtrack, would be released. The affected videos will be restored w...

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2018-09-14 13:15:14

Hulu Reaches For The Stars With New Ad Strategy To Complement Original Space Show 'The First'  

As the world grows increasingly ad-phobic, Hulu is taking an almost native advertising tack with its newest commercials. Unlike ad-free Netflix (though that's in question lately), with Hulu, ads are built into the platform even for some paying subscribers. So, to charm those shelling out $8 per month for a light ad load, Hulu is rolling out ads that match the themes of select original shows, starting with its new original sci-fi series The First. Conceptualized and overseen by House Of Cards...

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2018-09-14 12:37:23

Snapchat To Let 20 Publisher Partners Repurpose — And Monetize — User-Generated Snaps  

Snapchat doesn't split ad revenues with creators who share content across its app, but it is rolling out a new initiative whereby major media partners will be able to repurpose user-generated Snaps -- and turn a profit in the process. Twenty publisher partners will now have access to Our Stories -- which Snapchat describes as "collections of Snaps submitted from different Snapchatters throughout the community, collected and categorized to capture a place, event, or topic from different poin...

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2018-09-14 08:24:45

Kin Community Names New Chief Revenue Officer, VP Of Brand Partnerships  

Lifestyle-focused network Kin Community, which has recently pivoted toward shepherding the digital careers of more mainstream stars, has announced several hires at the top of the company. Digital vet George Stewart has been named chief revenue officer at the Los Angeles-based company, while Carrie Cochran has been tapped to serve as VP of brand partnerships. Stewart, who will be responsible for all revenue at Kin -- including media, brand content, ecommerce and licensing -- will be based in New

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2018-09-14 08:04:02

The 9th Most-Viewed YouTube Channel On Earth, 'Little Baby Bum', Has Just Been Purchased  

Little Baby Bum, a British children's channel that represents one of the most-viewed YouTube channels on earth, has been purchased by a newly-formed firm called Moonbug. Little Baby Bum is the brainchild of the married entrepreneur duo Derek and Cannis Holder. Its 3D cartoons -- complete with traditional nursery rhymes as well as original child-friendly tunes -- have made the venture the ninth most-watched YouTube channel of all time. The Holders founded Little Baby Bum in 2011, and it has am...

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2018-09-14 07:45:54

Trisha Paytas To Kick Off Inaugural North American Tour With Fullscreen Live  

Mukbang aficionado Trisha Paytas -- who is also an aspiring singer, and who also happens to be the girlfriend of fellow YouTube star Jason Nash -- is slated to kick off her first North American tour this fall in collaboration with Fullscreen Live. Aptly dubbed Trisha Live!, the show will comprise eating, dancing, YouTube challenges, exclusive merch sales, and more. Paytas will also be performing cover songs by Britney Spears and Madonna in costumes resembling some of their most famous getups. T

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2018-09-14 01:06:21

YouTube Greenlights Doc About LGBTQ+ Pride, Starring Raymond Braun  

YouTube, a longtime corporate advocate -- and occasional adversary -- of the LGBTQ+ community, has greenlit a feature film titled State Of Pride that is set to be released on the 50th anniversary of the Stonewall Riots in New York, (which marked protests against police raids of gay bars). The film, slated to launch next Pride month in June 2019, will star former YouTube employee-turned-noted LGBTQ+ activist Raymond Braun, who will travel to major cities and rural towns across America to chat w...

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2018-09-13 17:03:42

YouTube Kicks Off Ad-Supported Originals Play In India, Beginning With 'ARRived'  

YouTube is launching original programming in India as its Premium service continues its global push -- but with a twist. Rather than existing behind a paywall, the company's Indian originals will be ad-supported, reports The Wrap. The company is going full throttle with the plan after releasing two successful sponsored test series earlier this year about cricket -- India's most popular sport. YouTube's first full-fledged Indian original is titled ARRived, and will chronicle a search for new...

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2018-09-13 15:41:04

With 70% Of Viewership On Mobile, YouTube Is Finally Rolling Out Vertical Video Ads  

Given that a stunning swath of its views take place on mobile devices -- to the tune of 70% -- it seems surprisingly belated that YouTube is only now rolling out vertical video ads. The company said that vertical ads are set to launch at the annual digital advertising conference DMEXCO yesterday in Cologne, Germany. The Drum reports that the ads would follow in the footsteps of increasingly popular formats served for years by the likes of Snapchat and Instagram. Vertical video ads will fill u...

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2018-09-13 12:48:15

YouTube Millionaires: Comedy Vlogger TheNewAdamb99 Just “Loves Making People Happy”  

Irish YouTuber Adam 'TheNewAdamb99' Beales is big on connecting with people, whether that's his audience or his family members, who frequently star alongside Beales in his diverse range of prank, experiment, and commentary videos. And as of recently, Beales now connects to an audience of more than one million subscribers. Beales, who's 18, has been a YouTuber since 2012, and in that time has amassed 131 million views. He's dabbled in DIY crafts videos and life hacks, and in recent months ...

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2018-09-13 07:39:15

Creators Going Pro: How Infinite Went From YouTubing As A Hobby To Building An Infinite Brand  

His real name is Caylus Cunningham, but on YouTube, he's almost exclusively known by his channel name: Infinite Lists. Cunningham has only taken YouTube seriously for about two years (his channel hit 100,000 subscribers back in 2016), but in that short time, his incredibly popular flip trick and reaction compilation videos have garnered him close to seven million subscribers and nearly one billion views. Now 21, Cunningham has recently signed on with network BroadbandTV, is looking at expandi...

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2018-09-13 06:12:08

Animation Hub Frederator Names New Director Of Networks, Bolsters YouTube Talent Management Team  

Media company Frederator Networks, which has produced hit animated shows like Bee and Puppycat, Bravest Warriors, and Netflix's Castlevania, announced today that it has promoted Fullscreen alum Kenneth Ash, who's been with Frederator for a year, to director of networks, social video strategies, and operations. Ash was previously senior manager of Frederator's YouTube-focused multichannel network, Channel Frederator Network. He has helped numerous large brands and companies, including Barb...

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2018-09-13 06:03:24

YouTube Kids App Unveils New Feature To Target Preteens  

YouTube Kids is rolling out two significant additions today, one of which is an entirely new experience in the app geared toward kids aged eight to 12. The second rollout is that of (previously announced) amped-up parental controls, which allow parents to hand-pick every single video and channel that will show up on their kids' version of the app. Before now, YouTube Kids primarily targeted preschool and kindergarten-age viewers. But with the new rollout, it's adding music and gaming conte...

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2018-09-13 05:25:25

'Insatiable' Is Back For More — Netflix Is Giving The Massively Polarizing Series A Second Season  

Netflix has renewed one of its most controversial series, giving Insatiable -- which was almost universally panned by critics and viewers alike -- a second season that will air in 2019. Insatiable, which premiered last month, stars Disney Channel alum Debby Ryan as Patty, a formerly fat high schooler who drops an eyebrow-raising amount of weight (aka, Ryan takes off a fat suit) in just one summer due to a broken jaw and liquid diet. The series kicks off when Patty catches the attention of a ...

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2018-09-13 02:59:42

Following Hit Tracks By Annie LeBlanc, Tween Studio Brat Is Launching Its Own Digital Record Label  

Brat, the digital production studio churning out irresistible series and films for tweens headlined by Gen Z's biggest influencers, is foraying into yet another media realm with the launch of its very own record label. While Brat has already released several songs from the multi-talented creators who appear in its shows, like Annie LeBlanc -- primarily as a means of promotion -- Brat Records will launch music as a standalone venture, says Brat founder Rob Fishman. For instance, LeBlanc's ...

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2018-09-13 01:41:21

Creators Going Pro: How Infinite Went From YouTubing As A Hobby To Building An Infinite Brand  

His real name is Caylus Cunningham, but on YouTube, he's almost exclusively known by his channel name: Infinite Lists. Cunningham has only taken YouTube seriously for about two years (his channel hit 100,000 subscribers back in 2016), but in that short time, his incredibly popular flip trick and reaction compilation videos have garnered him close to seven million subscribers and nearly one billion views. Now 21, Cunningham has recently signed on with network BroadbandTV, is looking at expandi...

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2018-09-12 13:23:52

Adorably Vulgar YouTube Star Granny PottyMouth To Release 'Fast As F-ck Cookbook'  

Granny PottyMouth, the YouTube chef who first rose to fame via an adorably explicit anti-Turkey PETA spot several Thanksgivings ago, is parlaying her online character onto the page. The 74-year-old digital actress Peggy Glenn -- who has ammassed 2240,000 YouTube subscribers and 426,000 Facebook followers thanks to the dissonant character -- has inked a cookbook deal with Massachusetts-based Page Street Publishing for Granny Pottymouth's Fast As F-ck Cookbook. In the book, Glenn will deliver ...

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2018-09-12 12:08:45

YouTube May Soon Give Its Premium Content A Temporary Trip Outside The Paywall  

YouTube is considering options that would let YouTube Premium shows live outside of its paywall for short periods of time before becoming available to subscribers only, according to YouTube's global head of original content, Susanne Daniels. "I think we're going to win with giving a lot of shows — maybe 50%, maybe two-thirds — an AVOD [ad-based on demand] window of some sort," Daniels recently told AdWeek. "Maybe a day, a week, a month." However, if YouTube were to make this m...

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2018-09-12 11:59:20

EU Approves Controversial Copyright Reform, Could Force YouTube And Other Platforms To Remove All Copyrighted Content  

This morning, the European Parliament voted in favor of a contentious copyright law -- the most debated article of which, Article 13, will force large platforms like YouTube to be more stringent in their removal of copyrighted content. Significantly, though, one of the proposed provisions of that article, which would have required platforms to prescreen content for potential copyright violations, has been removed from the final form of the law. Another hotly contested article, Article 11, has n

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2018-09-12 08:41:15

YouTube To Strip Down With Rihanna For Lingerie Show Stream This Evening  

Fresh off its buzzy stream of a Paul McCartney concert in celebration of the former Beatle's new album, Egypt Station, YouTube has joined forces with another bold-faced musician -- and McCartney collaborator -- for a massive live event. Rihanna will be showcasing her Savage x Fenty lingerie line at New York Fashion Week this evening at 7:30 pm ET -- and the runway show will be simultaneously streamed on her YouTube channel, the singer shared on Instagram. The collection will be shoppable promp...

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2018-09-12 08:34:40

Nail Guru — And Education Advocate — Simply Nailogical Is Hosting Another Tuition Giveaway  

YouTube megastar Cristine Rotenberg -- known to her 6 million subscribers as Simply Nailogical -- is looking to give back to fans this back-to-school season in a way that exceeds her bitingly funny nail tutorials. For the second year in a row, Ontario-based Rotenberg is hosting a Simply Go To School Tuition Giveaway, whereby the 29-year-old will pay one semester's worth of tuition for two of her lucky followers. The giveaway is exclusively for students enrolled in post-secondary institutions ...

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2018-09-12 05:39:28

YouTube's First German Originals Feature Local Creators LeFloid, Phil Laude — And, Of Course, David Hasselhoff  

YouTube Premium is continuing to expand internationally with the rollout of its first slate of shows produced in Germany -- where the subscription service finally became available in June. The company introduced a total of three shows at an event in Berlin, reports Variety, including two comedies. A sitcom called Neuland produced by Brainpool will star local YouTuber Phil Laude, who will play a former online star readying a comeback -- though he must fend off the popularity of David Hasselho...

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2018-09-12 04:22:45

Facebook Watch Unveils Trailers, Launch Dates For Shows Starring Kim Kardashian, Catherine Zeta-Jones  

One-year-old Facebook Watch has yet to break through the cultural zeitgeist in a notable way with any original programming released thus far. On Nov. 21, however, the social network's episodic video hub is hoping that could change with the premiere of Queen America -- a high-end scripted comedy starring Catherine Zeta-Jones. In the show, Zeta-Jones plays a renowned and ruthless pageant coach in Oklahoma whose reputation is at stake when she must transform an unpolished young woman (played by ...

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2018-09-11 19:04:22

PrankvsPrank's Jeana Smith And Jesse Wellens Reunite For First Time In Years To Fight Ovarian Cancer  

Jeana Smith and Jesse Wellens, the founders of PrankvsPrank -- one of YouTube's foremost couple prank channels -- may have announced their high-profile split in 2016, stating that the grind of a daily vlog had put a toxic strain on their relationship. But over the weekend, the digital vets reunited for the first time in years -- all for an admirable cause. Smith and Wellens participated in Saturday's Ovarian Cancer Walk in Philadelphia -- an annual event hosted by the National Ovarian Cance...

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2018-09-11 18:44:52

Insights: How Influencers And Brands Can Avoid Follower Fraud  

The temptations for influencers to fake the size of their followings have never been bigger. Get more "followers" and brands will pay you more, at least in deals that care only about reach, how many  eyeballs will see the message posted on your various accounts.  But brands and agencies are getting smarter about the tell-tale signs of fakery. It's starting to cost some influencers opportunities, while legitimate influencers need to look closer to make sure their followings are the real deal. ...

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2018-09-11 17:20:58

Should YouTube Change Its Algorithm To Promote Library Content And Avoid Creator Burnout?  

Many creators and media companies, including some that my company Little Monster works with as clients (per the examples below), are noticing a significant downturn in viewership on new videos uploaded to YouTube. However, for the most part we are only noticing a small overall viewership downturn. This change was most dramatic in late July and early August. What we've observed on channels we work with is new uploads are not being featured in the Recommended section (known in YouTube analytics...

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2018-09-11 15:40:59

Instagram Is Finally Testing Video Tagging  

Instagram is at last testing a feature users have been hoping for since the social media platform added video in 2013: video tagging, where users will be able to tag others in videos the same way they can tag them in photos. The company has opted an undisclosed number of users into the test, which appears to be running on mobile Instagram only. With video tagging, users' names won't appear superimposed over the videos as they do in photos; instead, all the users in the video will be listed...

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2018-09-11 13:13:06

Shane Dawson's Next Docuseries Is About 'The Mind Of Jake Paul,' Will Premiere Sept. 25  

The speculation was on point: YouTuber Shane Dawson's next investigative series will focus on YouTube megastar and merch factory Jake Paul. Dawson, who has also done expose docuseries about TanaCon and, most recently, Jeffree Star, today tweeted a minute-long teaser for the eight-part series The Mind of Jake Paul, revealing it will begin airing Sept. 25. Dawson's trailer opens with a splashy compilation of Paul's infamous antics, which often feature physical stunts, fire, and general ...

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2018-09-11 11:32:58

Periscope Adds Audio-Only Option So Creators Can Stream Off-Camera  

Early livestreaming app Periscope, which has largely been eclipsed by competitors including Twitch, Instagram, Facebook, and YouTube, has launched a new audio-only feature for creators who wish to stream off-camera. The app -- which is owned by Twitter -- developed the feature during a HackWeek, according to staff engineer Richard Plom, who notes that the Periscope community has long clamored for audio-only streams. Some users have even hacked the feature themselves by covering their camera len

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2018-09-11 07:32:41

Twitter Announces 50 New Video Content Deals To Complement Local TV Programming  

Twitter has announced 50 new video deals as part of a push to increase local content in the Asia-Pacific region. New partners, which include the National Rugby League, Vice, Sony Music Australia, Seven West Media, and the Special Broadcasting Service, will provide Twitter with short-form video content, highlights packages, and live video feeds. Jennie Sager, Twitter's director of content partnerships within the Asia-Pacific, told AdNews that Twitter's aim here is not to be "the next Netf...

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2018-09-11 06:42:41

Twitch Star Dr. DisRespect Cuts Off Stream After Somebody Fires Shots At His House  

Popular Twitch streamer Guy 'Dr. Disrespect' Beahm stopped his livestream abruptly today after telling viewers someone had shot at his house for the second time this week. Beahm walked away from his setup mid-stream, then returned sans his trademark wig and sunglasses. Growing increasingly agitated, he told viewers, "Ladies and gentlemen, I gotta end the broadcast right now. Someone shot at our house, broke the f-cking upstairs window. This is the second shot. Someone shot yesterday. Som...

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2018-09-11 06:34:56

Rapper Wiz Khalifa Launches YouTube Channel For 5-Year-Old Son Sebastian  

Given that the possibilities for youngster YouTubers are seemingly boundless these days, famed rapper and celebrity dad Wiz Khalifa is looking to catapult his son Sebastian Thomaz to digital stardom. The rapper has launched a channel titled Bash's World for the five-year-old -- with Khalifa noting that the vlogging venture was entirely his son's idea. "If you got kids, you know how much they watch other kids," he wrote on Instagram. Sebastian's mother is Khalifa's ex-wife, the mod...

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2018-09-11 03:04:53

Late Vlogger Claire Wineland To Be Subject Of Documentary By Oscar-Winning Director  

Claire Wineland, the social media phenomenon who shared her battle with cystic fibrosis in brutally humorous videos, will be the subject of a forthcoming documentary from Oscar winner Nicholas Reed. Wineland, who died last week at age 21 after suffering a massive stroke on the heels of a double lung transplant, had been shadowed by Reed for the past 18 months, with the documentary slated to complete production in November. Reed, who produced the Oscar-winning The Lady in Number 6: Music Saved M

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2018-09-10 18:43:43

Former MTV Chief Sean Atkins Named CEO Of StyleHaul, Will Oversee New MCN Group At RTL  

Roughly two months after founder Stephanie Horbaczewski stepped down as CEO of StyleHaul to pursue other entrepreneurial endeavors, the multi-channel network's owner, RTL Group, has announced her successor. The Luxembourg media giant has tapped former MTV president Sean Atkins to lead the multi-channel network, which reps a swath of creators in the fashion, beauty, and lifestyle verticals. Atkins' appointment is effective today, and he will work alongside financial consultant and interim CE...

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2018-09-10 16:24:27

Viral Aggregator 'WorldStarHipHop' Links Up With Studio71 For Snapchat Channel  

WorldStar Hip Hop (WSHH), an aggregation website for viral videos -- including gossip about hip hop culture and other snackable clips such as A Couple Gets Smacked Inside A Chicken Spot In Detroit! -- is pacting with digital network Studio71 to fuel a new Snapchat Discover channel as it ramps up original content efforts. Beginning today, WSHH will release between and five and 15 Snapchat clips every weekday at 6 am ET, including hip hop news, memes, viral videos repurposed from its user-gen...

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2018-09-10 14:19:20

Comic-Actor Marlon Wayans Launches YouTube Sketch Channel With Shots Studios  

Noted actor-comedian Marlon Wayans is licking his digital chops. Like many mainstream figures who have segued onto YouTube, Wayans -- who is perhaps best known for his appearances in the comedy classics White Chicks and Scary Movie -- has launched his own channel alongside digital production studio and talent management firm Shots. Wayans' channel will feature comedic sketches in the same vein as the relatable clips that Shots churns out for the rest of its roster, including Lele Pons, Rudy M...

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2018-09-10 13:25:04

YouTube Removed Russian Ads In Compliance With Election Law, Google Says  

YouTube says it was in accordance with Russian silence laws when it removed a reported 40 ads by Vladimir Putin critic and former presidential candidate Alexei Navalny on Sept. 8, according to a report from Reuters. The silence laws prohibit advertising within the 24 hours prior to an election. A vote for regional governors was held in 19 of Russia's 85 regions Sept. 9. The ads called for Russians to participate in a mass protest against a proposition that, if adopted, would raise the countr...

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2018-09-10 11:56:56

Hank Green Has Been Making YouTube Videos For 12 Years — Here's Why He's Never Experienced Burnout  

YouTube veteran vlogger Hank Green has been uploading vlogs, creating educational videos, running production company Complexly, operating VidCon -- and more -- for 12 years. And miraculously, Green says he has never once experienced burnout. In a new blog post, Green shares exactly how he's been able to stave off these feelings when so many other prominent YouTubers have been struggling with overstress and deteriorating mental health as a result of the rigorous schedules they keep. For Gree...

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2018-09-10 09:12:31

New App Popbase Will Let YouTube Creators Make Virtual Avatars To Host Game Shows For Fans  

Popbase is an upcoming app aiming to help YouTube creators foster closer relationships with their fans. Within the app, creators will be able to offer common engagement experiences like exclusive content and early news about projects -- but primarily (and perhaps most notably) the app will enable creators to "convert themselves into virtual game show hosts," according to parent company Binary Bubbles. As of now, Popbase has entered into agreements with five (as yet unnamed) YouTubers, who ...

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2018-09-10 02:04:02

TikTok Launches Film Independent Partnership With $10,000 Contest To Support Creators At The LA Film Festival  

Fresh off its ingestion of lip syncing app, TikTok is looking to market itself to the filmmaking set. The short-form video platform owned by Chinese media conglomerate Bytedance has established a partnership with nonprofit arts organization Film Independent to offer indie filmmakers participating in the LA Film Festival a chance to win $10,000 by making 15-second short films with the TikTok app. The winner will be chosen by the LA Film Festival's programming team and announced at t...

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2018-09-10 01:39:09

Dancer-Vlogger Tessa Brooks Pacts With Denim Brand YMI On Capsule Collection  

Tessa Brooks' post-Team 10 career appears to be full of new business opportunities. The 19-year-old influencer, dancer, and actress is launching a capsule collection today alongside Los Angeles-based denim brand YMI Jeans. The range will include 10 different pant styles that highlight versatility and movement -- a fitting conceit for Brooks, who first rose to fame as a professional dancer. The pieces are intended to translate from summer to fall. Visit Tubefilter for more great stories.

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2018-09-07 16:37:39

China's Biggest Streaming Service Eliminates Viewcounts To Combat Rampant Click Farms  

Chinese streaming service iQiyi, a sort of Netflix-YouTube hybrid that produces films and series and also hosts user uploads, has turned off viewcounts on all videos after realizing click farms were being used to falsely inflate them. iQiyi will implement a new video popularity metric it's calling 'Heat Value,' according to The Verge, which will take into account how many times a video has been shared, liked, and commented on -- rather than the number of times it's been watched. iQiyi c...

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2018-09-07 14:30:25

YouTuber Jessie Paege Gets Real About Social Anxiety In Latest 'Seize The Awkward' Campaign  

The Ad Council announced today that its mental health campaign Seize The Awkward is back with another YouTube partnership and an extensive social media campaign that will go live on various platforms throughout September, which is Suicide Prevention Awareness Month. Lifestyle creator Jessie Paege is the newest YouTuber to share her story for Seize The Awkward, joining previous YouTube partners including Mark 'Markiplier' Fischbach, Hannah Hart, and Liza Koshy. Seize The Awkward encourages ...

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2018-09-07 12:42:43

YouTube Stunt Scientist 'The King Of Random' Blasts Past 10 Million Subscribers  

The King Of Random (TKOR), a YouTube channel dedicated to concocting cool gadgets, exploring science, and enacting explosive stunts, has crossed the 10-million subscriber threshold -- as it continues to near 2 billion lifetime views. Hosted by 41-year-old Canada native Grant Thompson -- who is now based in Utah -- the channel launched in Jan. 2010. Its tagline is "Projects so awesome they make grown men fangirl" -- and some of the hub's most popular videos feature experiments in which co...

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2018-09-07 11:44:58

Fullscreen Founder George Strompolos Steps Down As CEO Following AT&T's Acquisition Of Otter Media  

Long-revered digital executive George Strompolos, a seminal figure in the rise of YouTube's multi-channel network industry, has stepped down as CEO of Fullscreen, which he founded in Jan. 2011. In a memo to staffers, Strompolos said that he would be transitioning to an advisor role at both Fullscreen and Otter Media, explaining that he made the decision "after spending some time away from work and reflecting on my own personal journey." In his stead, Fullscreen will be led by Andy Forsse...

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2018-09-07 10:21:16

'The Joe Rogan Experience' Subscriber Count Soars After Lit Musk Interview  

Tesla's stock dropped significantly and two senior executives parted ways with the company after its founder and CEO Elon Musk smoked marijuana on The Joe Rogan Experience. a podcast that also counts a substantial YouTube following. Host Joe Rogan shared a tobacco-and-marijuana joint with Musk during their livestreamed three-hour interview, during which they discussed -- among other things -- social media and the future of artificial intelligence. "You probably can't because stockholders...

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2018-09-07 08:58:41

Nascent Digital Sports Network 'Overtime' Inks Content Deal With Basketball Creator Rachel DeMita  

Overtime -- the New York-based digital sports network backed by VC luminaries like Andreessen Horowitz and Greycroft Ventures, as well as Kevin Durant and former NBA commissioner David Stern -- has pacted with YouTube and Instagram star Rachel DeMita to create basketball-themed content. DeMita, a former college basketball player for Old Dominion University who also hosts NBA 2KTV, a digital series about the NBA video game franchise, will collaborate with Overtime on a still-unnamed series tha...

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2018-09-07 06:34:59

Indie Spotlight: Upcoming Web Series 'Las Rosas' Is A Showcase Of Latina Talent  

Announced today, Las Rosas is a forthcoming telenovela-inspired Australian web series that will begin airing on its dedicated YouTube channel Sept. 29. Las Rosas is a showcase of Latina talent, from Salvadorian director Daisy Montalvo to lead actresses Luciana Madrid and Lousia Panucci, starring as, respectively, sisters Marisol and Mariana. In the series, Marisol, whose quinceañera was cancelled after her mother died, plans 14-year-old Mariana's upcoming quinceañera with relentless detai...

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2018-09-07 02:33:29

You Can Now Pause Your YouTube TV Subscription — And Keep All Stored Programming — For Up To 6 Months  

Whether you're having doubts about your YouTube TV subscription in the midst of impending travel or a move -- or if you simply have enough content saved up for several months of binge-viewing -- YouTube's skinny bundle service has unveiled a new option that will enable subscribers to pause their memberships for up to six months. While the ability to pause a membership is rare among video subscription services, notes 9 To 5 Google, the six-month flex period is particularly generous. Perhaps ...

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2018-09-06 18:33:03

YouTube's First Spanish-Language Feature To Have Theatrical Run Before Streaming On 'Premium' Service  

YouTube's first Spanish-language project will be hitting theaters before moving to stream exclusively on YouTube Premium, the platform announced today. Museo, written and directed by Alonso Ruizpalacios (Güeros) and starring Gael Garcia Bernal (Coco), will chronicle the true story of a 1985 heist that saw 140 Mayan and Meso-American artifacts stolen from Mexico's National Anthropology Museum. "As our first-ever Spanish language YouTube Original movie, Museo is one of the many exciting pr...

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2018-09-06 16:37:35

YouTube Premium Acquires Award-Winning Doc About Child Trafficking, To Air On SoulPancake  

YouTube has acquired a documentary feature titled The Price Of Free that follows Nobel Peace Laureate Kailash Satyarthi on his global mission to end child labor and trafficking. The 90-minute feature, complete with gripping secret raids as well as profiles of children who have been freed from captivity and given a second chance at life, is slated to arrive on YouTube Premium on Nov. 27 to coincide with #GivingTuesday -- which was founded to counteract the consumerism that surrounds the post-Tha

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2018-09-06 15:46:39

YouTube Millionaires: Jay Shetty Has A “Monk Mindset In A Modern Setting”  

Self-dubbed "urban monk" Jay Shetty's life changed when he was 18. After meeting a monk transformed his worldview, Shetty graduated college and promptly lit out for India, where he too became a monk. He traveled across India and Europe for three years, balancing daily self-improvement with humanitarian work before returning to London. Now, Shetty uses both his degree in behavioral science and his experiences as a monk to share his wisdom with his million-plus YouTube subscribers. He was n...

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2018-09-06 11:43:55

Insights: Resetting The Game Biz—Microsoft, Amazon, Samsung and Fortnite Show Where We're Going  

Recent developments involving Microsoft, Amazon, and Epic Games' Fortnite are giving us a peek at the future of video games, an online-focused, play-anyone, play-anywhere world far removed the PC vs. console debates of past decades. This cross-platform world will be undergirded by cloud-based services delivering ad- and subscription-based game experiences on all kinds of devices, including increasingly powerful mobile devices. The question becomes which companies can take advantage of it all. I

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2018-09-06 08:21:28

Wong Fu Productions, Stef Sanjati, The Valleyfolk Added To This Year's Buffer Festival Lineup  

The sixth Buffer Festival, which annually shines a spotlight on noteworthy content hailing from YouTube and the greater digital realm, well welcome several starry creators later this month in Toronto. Asian-American filmmaking faction Wong Fu Productions, veteran vlogger Anna Akana, LGBTQ+ trailblazer Stef Sanjati (pictured above), and Valleyfolk -- a comedy troupe formed in the wake of SourceFed's disbanding -- will all premiere new works at the four-day Buffer Festival, kicking off on Sept. ...

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2018-09-06 06:59:10

Here's How Brands Can Be Proactive Against Influencer Fraud, Per Fullscreen And CreatorHQ Study  

For brands, partnering with influencers can be a savvy marketing move in a world increasingly exhausted with traditional advertising. But when brands are paying out hundreds of thousands -- or even millions -- of dollars to reach influencers' audiences, it's vital they make sure that reach is legitimate. That's why top YouTube network Fullscreen and influencer marketing platform CreatorIQ are today releasing the results of an in-depth investigation into what brands can do to protect them...

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2018-09-06 04:04:29

YouTube's Green Brothers Forge Podcast Partnership With WNYC Studios  

YouTube luminaries, convention entrepreneurs, and authors John and Hank Green are continuing to build on their multi-faceted media empire via a new podcasting pact with WNYC Studios. The Green brothers will work with the public broadcaster to remaster and relaunch two of their current podcasts, Variety reports, and then co-produce a third series focused on science. The brothers' existing podcast portfolio includes Dear Hank & John, in which they answer listener questions and proffer dub...

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2018-09-06 03:52:59

YouTube's Latest NextUp Program To Spotlight Latino, Black, And Female Creators  

For the latest iteration of its long-running NextUp initiative, which provides access to Creator Camps that help promising vloggers take their channels to the next level, YouTube has sought to spotlight Latino, black, and female voices. The company will host three special editions of NextUp this fall: #YouTubeLatino, which is set to be held at the YouTube Space Los Angeles; #YouTubeBlack, at YouTube Space New York; and #WomentoWatch, which will be held in London. After opening up applications t

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2018-09-06 03:37:26

Clevver To Launch 2 Facebook Watch Originals This Week In The Home Makeover Space  

Clevver, the Defy Media-owned digital brand focused on beauty and lifestyle content, is doubling down on its Facebook Watch output with the launch of two new shows this week -- both in the home makeover space. Today, Clevver will unveil Marketplace Makeover, hosted by digital personality Loryn Powell. The 12-episode series, rolling out weekly, will follow Clevver creators as they attempt to DIY strange creations using household items found on the Facebook Marketplace -- such as a mobile coff...

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2018-09-05 19:06:32

Rhett & Link Tout Morning Show Dominance In Cheeky 50-State Outdoor Billboard Campaign  

YouTube hosts Rhett McLaughlin and Link Neal have turned to a decidedly old-school marketing format to promote their new media smash Good Mythical Morning. In order to spread the word about the daily YouTube talk series, which they claim is the internet's most-watched morning show, the best friends and business partners have launched a nationwide billboard campaign. The campaign is a satirical nod to local news station advertising -- with the implication that TV news is almost comedically nosta

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2018-09-05 18:44:55

'Minecraft' Competitor 'Roblox' Raises $150 Million At $2.5 Billion Valuation  

Minecraft competitor Roblox has raised $150 million in fresh funding to build out a platform for "human co-experience," Roblox CEO David Baszucki told Business Insider. Lead investors in the round were Greylock Partners and Tiger Global Management. Baszucki said Roblox will use the funds to expand beyond cooperative gaming into a larger (but still cooperative) virtual universe. The favorite of many a YouTube gamer, Roblox is now reportedly valued at $2.5 billion -- the same price Microsoft...

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2018-09-05 17:03:36

YouTube's Robert Kyncl Urges Creators To Speak Out Against Proposed EU Copyright Law  

A controversial European Union copyright law is back up for vote in the European Parliament on Sept. 12. And if passed, it could result in video platforms like YouTube and Facebook having to be rigorous about barring copyrighted content. YouTube's chief business officer Robert Kyncl took to YouTube's Creator Blog Tuesday to urge people to speak out against the European Copyright Directive. In particular, he pointed to Article 13, the portion of the proposed directive that specifies how web...

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2018-09-05 10:22:19

21st Century Fox Tenders $100 Million Investment In Buzzy Livestreaming Platform Caffeine  

21st Century Fox (21CF) is betting big on Caffeine, a nascent social broadcasting platform founded by two former Apple execs that's aimed at gamers and other online content creators. The mass media corporation has invested $100 million into Caffeine in a new funding round. Noted venture capital firms and existing Caffeine investors Andreessen Horowitz and Greylock Partners -- who have previously invested $46 million into the company over the course of two rounds -- also participated in the la...

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2018-09-05 09:18:11

Creators Going Pro: Eight-Year-Old Stars Of Twin Toys (And Their Dad) Turned Family Friendly Nerf Wars Into A Family Business  

Nerf blasters abound on the Twin Toys YouTube channel, which stars eight-year-old twins Eli and Liam, along with their younger brother Camden, often locked in all-out family-friendly wars with foam-based weaponry. Started in January 2015, Twin Toys was originally a challenge and toys review channel (like some other incredibly popular YouTube channels with preadolescent talent), but its subscriber count exploded when Aaron, the twins' YouTuber dad, started uploading videos of Eli and Liam sho...

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2018-09-05 08:23:44

Rooster Teeth Joins Forces With Reese Witherspoon To Amplify Female Voices In The Podcasting Arena  

Rooster Teeth announced today that its podcast network The Roost has partnered with Reese Witherspoon's media company Hello Sunshine to boost women's voices in podcasting. With The Roost, Hello Sunshine plans to produce a number of women-centered podcasts, both by developing original series and by curating a number of existing podcasts. The first of Hello Sunshine's new originals is My Best Breakup, announced today. My Best Breakup will be hosted by comedian Maeve Higgins, and will begin ...

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2018-09-05 08:14:55

Chriselle Lim To Launch Eponymous Fashion Collection At Nordstrom Stores Nationwide  

Fashion blogger Chriselle Lim is poised to launch her eponymous clothing label at upscale retailer Nordstrom. Comprising 20 fall staples that can be mixed and matched, The Chriselle Lim Collection will arrive in 40 Nordstrom doors across the country -- as well as online -- on Sept. 13, according to WWD. Lim is one of the most influential fashion creators in digital media, and has parlayed her popular The Chriselle Factor blog -- as well as her 763,000 YouTube subscribers and 1 million Instagram

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2018-09-05 02:52:51

Popular YouTuber 'The Fitness Marshall' Breaks Down His Four-Year Ad Earnings — And It's Pretty Slim  

Last week, YouTuber 'Toobz,' who has around 5,500 subscribers and recently hit one million views, posted a video detailing his total ad earnings from YouTube to date: a meager $389.07. Now, Caleb Marshall, aka 'The Fitness Marshall,' who is substantially more popular than Toobz with nearly 1.4 million subscribers and 215 million lifetime views, has done the same -- and the results are similarly slim. To be clear, Marshall didn't post the video in response to Toobz's, but his timing ...

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2018-09-04 19:41:30

Claire Wineland, Who Chronicled Her Cystic Fibrosis Battle On YouTube, Has Passed Away At 21  

Claire Wineland, who chronicled her lifelong battle with cystic fibrosis on a popular YouTube channel that counted more than 250,000 subscribers, passed away over the weekend from a massive stroke after undergoing a double-lung transplant. She was taken off of life support on Saturday, reports The Washington Post. The 21-one-year-old was diagnosed with cystic fibrosis at birth -- a life-threatening illness in which organs are beset with an excess of mucus -- and spent the majority of her life ...

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2018-09-04 18:46:04

Tenacious D Sets Exclusive YouTube Series To Herald Latest Album Release  

Tenacious D -- the rock comedy dup comprising Jack Black and Kyle Gass -- are set to release their first new album in six years, and have harnessed their YouTube following to help fete the project. The album, titled Post-Apocalypto and featuring Dave Grohl on drums, will be accompanied by an exclusive YouTube series of the same name, Revolver reports. A video on their page (below) teases the animated series' premiere on Sept. 28, complete with crude drawings composed by Black himself. Post-...

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2018-09-04 17:19:58

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