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Fullscreen Study Finds Avid Gamers Have Twice As Much Discretionary Income As Non-Gamers
 

Fullscreen Study Finds Avid Gamers Have Twice As Much Discretionary Income As Non-Gamers

Fullscreen Study Finds Avid Gamers Have Twice As Much Discretionary Income As Non-Gamers In honor of Advertising Week, digital network Fullscreen released today new research that portends an intriguing demographic shift in the gaming world. The study -- conducted by Fullscreen, its Rooster Teeth division, and consumer research firm Magid -- found that 42% of so-called 'power gamers,' or those who play for 10 or more hours per week on a PC or gaming console, are parents. And power gamers also tend to have considerable spending power, Fullscreen found, with two times as much discreti... read more

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