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Kohl's continues to chase millennials with new PopSugar push
 

Kohl's continues to chase millennials with new PopSugar push

Kohl Kohl's is sweetening its millennial offerings with a new collection from PopSugar, the women's lifestyle site. To promote the trendy line, which uses PopSugar social media analysis to predict popular fashions, Kohl's is releasing a new marketing campaign called "Everything is better with a pop of sugar." A 30-second broadcast spot, created by Minneapolis-based Peterson Milla Hooks, lays into florals, stripes, hearts and cherries."One of our biggest opportunities is in the millennial segment," sa... read more

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