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YouTube Apologizes, Reverses Course After Creators Balk At Verification Update  

YouTube CEO Susan Wojcicki apologized on Friday for an update last week that infuriated countless creators: that YouTube had changed the eligibility requirements surrounding verification, and sent letters to many prominent channels stating their status could be stripped. Now, YouTube is reversing course. No users will be stripped of their verification status, product manager Jonathan McPhie wrote in an update on the company's blog, and the verification application system will reopen in late O...

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2019-09-23 07:13:02

Vimeo Debuts 'For Hire', A Marketplace For Video Professionals To Find Clients (And Vice Versa)  

Vimeo has launched For Hire, a marketplace where folks looking for professional video services can find skilled freelancers -- and vice versa. Clients can browse Vimeo's network of more than 30,000 video professionals, including filmmakers, editors, videographers, animators, and more, looking for their project's perfect match. Search options within For Hire allow them to find freelancers based on budget, project type, location, skill level, and years of experience. Or, they can post wanted ...

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2019-09-23 06:44:58

Insights: Apple And Comcast Giveaways May Net Tens Of Millions Of Subscribers And Send SVOD Super Derby Back To Where TV Started  

You can tell the looming subscription video Super Derby is getting serious: companies are starting to give stuff away. Which is wacky. If you're a subscription service, aren't you supposed to charge for all that premium, top of the Peak TV content  you're commissioning? If if you give it away to millions of people, what does that mean? First on the freebie list by a long way is Apple, which announced more details on its TV+ service earlier this month. Lots of coverage (including mine) focused ...

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2019-09-23 06:31:02

Indie Spotlight: Dark Comedy Web Series 'Scribbles' Brings One Artist's Masterpiece To Life — For Better Or Worse  

The greatest thing any artist can achieve is breathing real life into their work. ...Right? Visit Tubefilter for more great stories.

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2019-09-21 02:31:45

Creators Lash Out After YouTube Retroactively Strips Them Of Verification  

Updated Sept. 20, 3:30 p.m., to add a statement from YouTube CEO Susan Wojcicki. Over the past 24 hours, thousands of YouTube creators have been... Visit Tubefilter for more great stories.

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2019-09-20 17:39:30

Louis Vuitton Launches 'LV TV' YouTube Series With Emma Chamberlain, Dolan Twins, More  

Following the launch of a dedicated fashion vertical under the tutelage of industry vet Derek Blasberg, YouTube just scored a major series from one of the world's most illustrious luxury brands. Louis Vuitton has launched today a series on its YouTube channel (333,000 subscribers) dubbed LV TV that will feature editorial, behind-the-scenes content headlined by its celebrity brand ambassadors. The series will also provide exclusive video access to Vuitton fashion shows and leather goods work...

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2019-09-20 11:19:50

Viewers Raise $28K To Help 49-Year-Old Beauty Vlogger In Wake Of Brain Tumor Diagnosis  

Fans are coming together to raise money for beauty YouTuber Samantha Last (known as Samantha Jaelle on the platform) after she revealed she's been diagnosed with a terminal brain tumor. Visit Tubefilter for more great stories.

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2019-09-20 10:27:39

Shots Studios Launches Kids' Content Business With Inaugural Series 'Benny's Bee Adventures' (Exclusive)  

Shots Studios, the digital talent network and production studio known for creating music and comedy content with YouTube megastars Lele Pons, Hannah Stocking, Rudy Mancuso, and Anwar Jibawi, is foraying into the lucrative and massively-viewed kids' content space. Shots today is announcing a brand new YouTube channel dubbed Shots Studios Kids that will also harness its expertise in music and comedy for family-friendly audiences. Content will live exclusively on the flagship YouTube platform a...

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2019-09-20 06:52:33

YouTube Millionaires: Buttered Side Down's First-Person Videos Put Viewers In The Driver's Seat Of Disaster  

You ever have one of those days where everything you do, no matter how simple, just goes wrong? If your answer is "yes," then the nameless, faceless main character of Buttered Side Down's content gets you. I mean, he really, really gets you. Because for him, it's not only one day that ends in disaster -- it's his entire life. Visit Tubefilter for more great stories.

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2019-09-20 01:52:18

YouTube Revamps Verification System With New Look And Eligibility Requirements  

YouTube is adding two key updates today to its verification program -- the system that serves to denote the official accounts of public figures whether they be native creators, musicians, or companies .  YouTube is overhauling the look of how verification appears on profiles, and is also instituting new eligibility requirements -- with both changes slated to roll out in late October, the company said. First, the new look will dispose of the current checkmark in favor of a grey swipe across th...

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2019-09-19 18:57:52

BuzzFeed Hires New York Times Vet In Bid To Better Monetize Its News Business  

BuzzFeed, which underwent substantial layoffs earlier this year, has announced two key hires today.  Samantha Henig (pictured above), who formerly served as executive producer of audio for The New York Times -- where she helped create its flagship The Daily podcast -- has been appointed BuzzFeed News' executive director of strategy. She will be charged with building out new revenue streams and making the company's news business "sustainable," Business Insider reports, including events, ...

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2019-09-19 14:57:30

YouTube Exec Says Some Conspiracy Videos Aren't “Causing Harm,” And Can Remain Uploaded  

Back in January, YouTube introduced a new term to its lexicon: "borderline content," aka content that doesn't blatantly violate its Community Guidelines, but which the platform says can still "misinform users in harmful ways." The new category seemed laser-focused on minimizing things like conspiracy videos, which YouTube had previously combatted by creating a feature that adds text blocks of actual facts to conspiracy-related content. Visit Tubefilter for more great stories.

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2019-09-19 11:33:56

Twitch Acquires 'Internet Games Database' (IGDB) To Improve Search Functionality  

Twitch has acquired the Internet Games Database (IGDB), a website aimed at both consumers and professionals alike that catalogs information about games -- including storylines, publishers, platforms, release dates, user ratings, and other credits. Twitch's parent company, Amazon, owns a similar database in the movie and TV realm, the IMDB (which is not affiliated with the IGDB). Amazon purchased IMDB for a reported $55 million in 1998, though Twitch's purchase price for the IGDB was not discl...

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2019-09-19 08:36:39

Nielsen Buys Minority Stake In OpenSlate, Which Measures Brand Safety In Online Video  

Analytics leader Nielsen has purchased a minority stake in OpenSlate, a fellow video measurement company that tracks brand safety to help marketers avoid associations with objective content. The two platforms will work together to measure safety on YouTube and Facebook, The Wall Street Journal reports. The terms of the investment are not being disclosed, though it values OpenSlate at more than $100, according to the Journal. OpenSlate provides marketers with information about the substance an...

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2019-09-19 06:51:19

21% Of U.S. Households Will Buy A Disney+ Subscription (Study)  

A solid one-fifth of U.S. households intend to sign up for Disney+ when it debuts in November. Visit Tubefilter for more great stories.

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2019-09-19 05:13:17

YouTube, Facebook, Instagram Are Epicenters For Steroid Sales — And So Are Their Recommendation Algorithms (Study)  

Shady distributors are using social platforms like YouTube, Facebook, Instagram, and Twitter to hawk their appearance and performance enhancing drugs (APEDs) -- and those platforms' recommendation algorithms are helping their sales, according a new study from nonprofit internet safety org Digital Citizens Alliance (DCA). Visit Tubefilter for more great stories.

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2019-09-19 02:55:05

Creators Going Pro: Meet Brittany Null, The YouTube Supermom Whose Channel Is A 10-Year Chronicle Of Her Life  

For the past decade, Brittany Null has shared everything with her viewers. She originally started her YouTube channel, Britt's Space, as a hobby, something she used as a kind of digital diary. Her earliest videos are near-daily detailings of the everyday goings-on in her life. They're frank, lo-fi chronicles of short road trips, her relationships with her then-spouse and family members, and the occasional skit and storytime. And while lots has changed in the years she's been a creator, in...

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2019-09-19 02:51:26

Nielsen Now Tracks Interactions With TV Stars' Social Media Posts, Which Drive 60% Of Engagement For Shows  

TV ratings company Nielsen can now track how much hype celebrities' promotional posts on Facebook, Instagram, and Twitter are generating for the shows they appear in. Visit Tubefilter for more great stories.

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2019-09-19 01:25:54

Scotty Sire's Sophomore Album Debuts At No. 10 On iTunes Pop Charts  

Scotty Sire, the Vlog Squad member-turned-rap artist, released his sophomore album What's Going On on Monday. The album, which peaked at No. 10 on the iTunes pop charts, speaks to Sire's struggles with anxiety, and was inspired by some of his favorite artists, including Twenty One Pilots, Panic! At The Disco, and Busta Rhymes. Sire has made it a core part of his content to fight the stigmas surrounding mental health issues. He recently participated in a suicide prevention campaign produced...

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2019-09-18 13:02:03

NBCUniversal's Streaming Service Peacock Will Reboot 'Battlestar Galactica' And Revive 'Saved By The Bell'  

NBCUniversal's long-in-development streaming service, which will eventually be the home for iconic television programs like The Office, finally has a name and original content lineup, including reboots and revivals of successful series Battlestar Galactica and Saved By The Bell. Visit Tubefilter for more great stories.

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2019-09-18 03:36:30

Former SourceFed Hosts 'The Valleyfolk' Win First Season Of NBC's 'Bring The Funny'  

SourceFed's spiritual successor, a foursome of the axed news/commentary channel's original hosts now calling themselves The Valleyfolk, has won the first season of NBC's comedy competition Bring the Funny. Visit Tubefilter for more great stories.

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2019-09-18 03:33:21

Tinder Wraps First Scripted Series, A Set In The Apocalypse  

Tinder is the latest non-digital media company to swipe right into the original content game. The company has wrapped filming on its first scripted series, Reuters reports, which is "part of a larger strategy" that will soon be revealed by parent company Match Group. The as-yet-unnamed series (which has been internally referred to as 'Project X') takes place in an apocalypse, according to Variety, wherein characters must choose how to spend their final days -- including with respect to rel...

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2019-09-18 03:30:10

YouTube Is Bringing Its Most Prominent Ad Product, The Masthead, To Smart TV Screens  

YouTube is bringing its most prominent, high-impact ad product -- the Masthead -- to viewers who consume content on their smart television sets. The Masthead, a video ad that spans the full width of the top of the YouTube homepage, will launch immediately when audiences open the YouTube app on their TVs, the company says, and then autoplay after a few seconds. Television Mastheads are currently available for purchase as a global beta test. Mastheads will be sold on a CPM basis, YouTube says, a

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2019-09-18 03:08:45

Google Is Adding The Ability To Search For 'Key Moments' Within YouTube Videos  

Google has released a new search feature that would enable users to pin down key moments in YouTube videos.  While videos have long shown up in search results -- in addition to photos and even podcasts -- Google will now begin to turn up specific moments within videos so that searchers can quickly glean the info that they're looking for within longer clips. Notably, though, Google will rely on YouTube creators to provide timestamps in video descriptions to appropriately direct viewers. "W...

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2019-09-18 02:44:06

Instagram Partners With Jonah Hill On Anti-Bullying Docuseries For IGTV  

Though IGTV has thus far failed to drum up any series that have broken through the swarming content zeitgeist, the latest bet by Instagram's episodic video hub will see Jonah Hill directing a docuseries about bullying. The series, premiering today on Instagram's official channel on IGTV, is part of the platform's ongoing anti-bullying initiatives, Variety reports. Titled Un-filtered -- a nod to the filters on Instagram that are used to enhance images -- the four-part, vertically-formatte...

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2019-09-18 01:11:44

Whistle Inks Multi-Year Deal With U.K.-Based Soccer Content Company 'OTRO'  

Digital network Whistle Sports has inked a multi-year partnership with OTRO -- a U.K.-based soccer content company, which works with top players like David Beckham (pictured above), Lionel Messi, Zinedine Zidane, Neymar da Silva Santos Jr., and Eric Cantona. Whistle will help OTRO -- which launched as a subscription app late last year priced at $3.99, with content from the aforementioned stars -- to establish its new YouTube channel, as well as a presence on other platforms. Whistle will hel...

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2019-09-17 18:10:59

Insights: Music's 360 Deals Come To The Hypercompetitive Video Streaming World  

The music industry has long been the choking, gagging, barely surviving canary in the dank and dirty coal mine of entertainment's digital transformation. The good news: the music business is kinda back! Admittedly, it took a decade for the choking and gagging to ease. Revenues from streaming services such as Spotify and Apple Music finally made up for all the money lost when people stopped buying physical copies of songs. Now streaming comprises 80% of the $9.8 billion business. Along the way...

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2019-09-17 15:27:53

Facebook Unveils Several Video Product Updates, Including 'Live' Rehearsals, Pre-Scheduled 'Watch Parties'  

Facebook announced a number of updates to its myriad video products on Monday at the International Broadcasting Convention (IBC), a trade show for the media and tech industries that is currently being held in in Amsterdam.  First, Techcrunch reports, Facebook is testing a new 'rehearsal' feature for Facebook 'Pages' (though not personal profiles) that will enable users to broadcast live to administrators and editors in order to test new setups, features, and formats before officially going...

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2019-09-17 02:47:41

SoulPancake's NewFronts Presentation: Control Over Its YouTube Ad Inventory, New Programming, And A PBS Partnership  

Digital content studio SoulPancake is now part of an elite group: it's one of a handful of organizations permitted to work directly with marketers to sell advertising on their YouTube videos. Visit Tubefilter for more great stories.

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2019-09-17 02:37:46

Subnation's 'LVL UP' Highlights Explosion Of Premium Content For Esports  

As esports continues to see explosive growth, brands and platforms are placing bets on favorite gamers and creating premium content opportunities to engage fans. One of the latest: LVL UP, an IGTV series hosted by esports commentator and influencer Alex 'Goldenboy' Mendez and sponsored by Subnation and IMGN.  Visit Tubefilter for more great stories.

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2019-09-17 02:14:57

Lilly Singh Posts Confident Late-Night Debut With Socially-Conscious Bits, YouTube-Esque Challenges  

Lilly Singh made her NBC late-night television debut last night on the platform that started it all, YouTube. The 29-year-old posted a confident, energy-packed digital premiere with socially conscious skits and an interview with another preeminent Indian entertainer, Mindy Kaling, in which the two tried their hand at several YouTube-esque challenges. The debut episode of A Little Late With Lilly Singh bowed on YouTube live last night ahead of its 1:35 a.m. ET showtime, which is when the series...

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2019-09-17 01:47:51

Fantasy Football Videos Gain Steam All Summer From Unexpected Sources  

The National Football League (NFL) returned this week for its one hundredth season, bringing plenty of hype for fans online and off. And while there were countless social videos previewing the upcoming season for one of America's favorite sports, there was also chatter about another, related game that drives its own impressive amount of audience engagement: fantasy football. Visit Tubefilter for more great stories.

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2019-09-17 01:25:41

'Game Of Thrones' Alum Sophie Turner Will Headline Quibi Thriller 'Survive'  

Fresh off her years-long turn as Game of Thrones' Queen in the North, Sophie Turner has signed on to a project that may have an equally lofty body count. Visit Tubefilter for more great stories.

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2019-09-16 16:20:05

YouTube's Abbreviated Subscriber Counts Are Here  

YouTube's abbreviated subscriber counts have officially rolled out, which means that soon, if a creator has more than 1,000 subscribers, the only place on the entire web where their exact subscriber count will be seen is their own backend dashboard. Visit Tubefilter for more great stories.

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2019-09-16 10:47:21

YouTube To Shutter Its TV-Optimized 'Leanback' Feature On Oct. 2  

YouTube will shutter its nine-year-old browser interface early next month. The TV-optimized, minimalist Leanback feature was originally designed to mesh YouTube's recommendation algorithm with traditional TV Visit Tubefilter for more great stories.

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2019-09-16 09:13:38

Fuse Names New Content Studio Head, Unveils 10-Series Slate At NewFronts West  

At the second NewFronts West, music and culture-focused media brand Fuse announced a slate of 10 upcoming series, and also named a new executive to oversee its in-house content studio. Jon Scarlett, who formerly served as general manager of All Def Digital -- which is in the midst of a bankruptcy alternative procedure known as an ABC (assignment for the benefit of creditors) -- has been named head of Fuse Content Studio, based in Los Angeles and reporting to Fuse's chief content officer J-T La...

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2019-09-16 08:54:21

YouTube Testing New 'Profile Cards' That Showcase Channel-Specific Comment History  

YouTube is testing out a feature that would lay bare a user's comment history -- though only on one specific channel at a time over the course of a 12-month period. The in-development feature, dubbed 'Profile Cards', are currently appearing for some testers when they click on a profile name in the comments section of a video. (For most users, clicking on a user name in the comments section takes you to that user's channel home page). However, the new Profile Cards showcase all of a user...

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2019-09-16 07:29:23

Lilly Singh's Talk Show To Welcome Mindy Kaling, Rainn Wilson, Chelsea Handler This Week  

Lilly Singh's new NBC late-night talk show, A Little Late With Lilly Singh, is set to debut a little early. The Canadian YouTuber will become the only female late-night host on a major broadcast network tonight, when her show debuts on YouTube at 10 pm. This is earlier than the show's regular airdate of 1:35 am ET -- after Late Night With Seth Meyers -- and shows that Singh is seeking to keep her online and television presences deeply intertwined. Singh currently counts 14.9 million subscri...

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2019-09-16 06:27:43

JoJo Siwa's Latest Business Venutre Is A Mobile Game Called 'Live To Dance'  

YouTube phenom, Nickelodeon star, and licensing empress JoJo Siwa has just unveiled her latest business venture: a mobile game titled JoJo Siwa -- Live To Dance. The game, launching next month on iOS and Android, enables players to join Siwa's dance squad. Players must learn various dance styles, styling tips, and more while preparing for the big performance. (That performance refers to Siwa's worldwide DREAM Tour, which kicked off in May and is set to hit Australia in Jan. 2020. Live To Da...

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2019-09-13 15:18:16

Studio71 UK Drops Ninth Podcast In Collaboration With Modeling Agency Models1  

Studio71 UK is adding to its burgeoning podcast roster in partnership with modeling agency Models1. A new fashion podcast dubbed The Model Pocdast will give listeners an inside look at the industry -- past and present -- with an array of luminary guests. It will be hosted by Robyn Bright, a model, presenter, and international scout at Models1. The first episode features Yasmin Le Bon, an English model who is the wife of Duran Duran lead singer Simon Le Bon. Three episodes are live today to coi

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2019-09-13 08:41:17

YouTube Will No Longer Count Ads Toward Music Charts, 24-Hour Music Video Debuts  

YouTube is making a huge change to the way that it derives its Music Charts, as well as the way that it calculates its 24-hour music video debut records -- which have become a hotly-watched figure in today's music industry.  "In an effort to provide more transparency to the industry and align with the policies of official charting companies such as Billboard and Nielsen, we are no longer counting paid advertising views on YouTube in the YouTube Music Charts calculation," the company wro...

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2019-09-13 08:15:01

Apple's Big YouTube Stream Was Just Part Of Its Swelling Social Video Impact  

After years of avoiding YouTube for streams of its events, Apple caved this week, bringing its iPhone 11 (and more) unveiling to the video giant. The event had nearly 2 million viewers, but the bigger story is really the buzz Apple's been able to generate afterwards with its collection of pre-produced product announcement clips. Along with the new iPhone 11, Apple also showcased the new Apple Watch, a 10.2-inch iPad, and Apple Arcade, plus unexpectedly low pricing around Apple TV+ subscriptions

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2019-09-13 06:29:32

Cameron Dallas Celebrates 25th Birthday By Getting Four-Month AA Sobriety Chip  

Influencer-turned-model Cameron Dallas had some unexpected plans for his 25th birthday last week. During New York Fashion Week, Dallas told E! that he plans to commemorate the day by "going to an AA meeting and getting my four-month chip." He also spoke to the outlet about the importance of opening up about his struggles with substance abuse. "There's a nasty stigma around rehab and addiction in general, and I think speaking out about things like that is really important…A lot of the y...

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2019-09-13 04:21:11

YouTube Millionaires: Sam The Cooking Guy (And His Son Max) Are YouTube's Culinary Dream Team  

At Sam the Cooking Guy, viewers can get the whip-smart knowledge of a professional chef beamed straight into their brains. The YouTube channel, which, as you may have guessed, recently crossed the one million subscriber mark, is home to connoisseur Sam Zien -- and, behind the camera, his son Max. Visit Tubefilter for more great stories.

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2019-09-13 02:48:13

Christine Sydelko Says She's Quitting The Internet: “It's Such A Trivial Job”  

Christine Sydelko, the comedy vlogger and podcast host, is quitting the internet, she shared yesterday on Twitter. The announcement (below) marks the first time that Sydelko, 25, has Tweeted since July. Her YouTube channel, which counts 1.3 million subscribers, has remained dormant for roughly the past seven months. "I quit the internet stuff just FYI," she wrote. "It's such a trivial job. I can't stand the people getting in fake drama for attention or acting like they're a creative...

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2019-09-12 14:51:59

Jukin Reveals 5 New Non-UGC-Centric Shows Onstage At NewFronts West  

At the NewFronts West, which kicked off today in Los Angeles, Jukin Media announced five new shows bowing before year's end that mark something of a departure for the user-generated content house.  Three of the series -- Pet Confessionals, The Scoop, and Just Add Paws -- will release under Jukin's The Pet Collective banner, which counts 35 million followers across all platforms and is dedicated to viral animal content. Two of the other new series -- PAA Atlas and Pro Rated -- will live on...

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2019-09-12 08:57:26

One Year After Acquiring Ecommerce Startup 'Kit', Patreon Sells It To Affiliate Link Company Geniuslink  

Roughly one year after acquiring Kit -- an ecommerce startup that enables influencers to compile collections of their favorite products and pocket affiliate earnings on any items sold -- Patreon is selling the startup's assets. Kit has been purchased by Geniuslink, a service that creates shortened, local, trackable, affiliate links for content creators. The purchase price was not disclosed. Patreon was willing to part with Kit after just one year as it initially saw the purchase as an acqui-...

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2019-09-12 08:10:30

Vudu Debuts First Original Series, Along With Family Viewing Feature That Autoskips “Objectionable” Content  

Walmart's streaming service Vudu has debuted its first original series, a shortform reboot of John Hughes' classic film Mr. Mom. It's the first piece of content to emerge from the numerous production partnerships Vudu has signed over the last year with the likes of MGM, Viacom, Studio71, Bell Canada, Variety, and interactive content startup Eko. Visit Tubefilter for more great stories.

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2019-09-12 06:15:18

Simon's Cat Launches Limited Edition Plushies In Partnership With Teespring  

YouTube's favorite ornery cat, Simon's Cat (5 million subscribers), is teaming up with merch platform Teespring to launch a new limited edition plushie product. The Simon's Cat brand, which is owned by Endemol Shine Group, announced that the stuffed toy -- which comes with a customizable collar to which fans can affix velco buttons -- is currently available for preorder from Teespring. Simon's Cat launched on Teespring's Merch Shelf late last year -- an integration on YouTube that en...

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2019-09-12 05:10:07

NikkieTutorials, FBE, David Dobrik Recognized At Second Annual 'Streamys Brand Awards'  

The winners have been announced for the second annual Streamys Brand Awards -- an expansion of the flagship Streamys that serves to recognize the year's most notable advertising innovations by brands and agencies within the content creator sphere. The event was hosted by ClevverTV personality Emile Ennis Jr. (pictured above) and held during the NewFronts West in Los Angeles. Creators like David Dobrik and Nikkie 'Tutorials' De Jager were recognized for their work with two pioneering camp...

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2019-09-12 03:58:27

Rooster Teeth Lays Off 13% Of Staff, Is Beginning “A New Chapter,” CEO Says  

Austin-based digital giant Rooster Teeth has laid off 13% of its workforce, the first major staff cut it's made since it launched in 2003. Visit Tubefilter for more great stories.

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2019-09-12 02:23:41

PewDiePie Retracts $50K Donation To Anti-Defamation League, Says It Doesn't “Feel Genuine”  

PewDiePie has about-faced on his decision to give $50,000 to Jewish organization Anti-Defamation League (ADL), which was founded in 1913 and has a mission to "stop the defamation of the Jewish people, and to secure justice and fair treatment to all." Visit Tubefilter for more great stories.

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2019-09-12 01:47:54

Creators Going Pro: Jesse And Mike Garfield's Wild And Wacky YouTube Skits Have Wrangled Them 10 Million Subscribers  

Have you ever wondered what it'd be like to have a worm crawl in your ear? A tree grow from your face? What if you grew horns, or werewolf teeth? Maybe you've formulated an escape plan just in case a shark pops in on your totally chill pool time, or figured out exactly how far you're going throw a piece of fruit you're eating if a giant bug is waiting inside it. Or, well, maybe you haven't. Visit Tubefilter for more great stories.

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2019-09-12 01:10:39

PewDiePie's Fans Lash Out After He Donates $50,000 To Jewish Organization Anti-Defamation League  

PewDiePie has issued a statement after some of his fans expressed disappointment and suspicion over his recent $50,000 donation to Jewish organization Anti-Defamation League (ADL). Visit Tubefilter for more great stories.

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2019-09-11 16:58:29

NFL To Kick Off Weekly YouTube Docuseries For 2019 Season Dubbed 'Game Day All Access'  

The NFL is building on its multi-faceted digital strategy with a new YouTube docuseries -- days after the league announced its foray onto to TikTok. NFL Game Day All Access, bowing exclusively on YouTube today, will comprise 22 weekly episodes highlighting pivotal game-day moments of the 2019 season through the eyes of players and coaches -- both on and off the field, Variety reports. The series is being produced by NFL Films -- which creates commercials and organic content for and about the ...

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2019-09-11 09:46:33

The Ad Council, Movember, And Creators Come Together For “Man Of More Words” Suicide Prevention Campaign  

Nonprofit organization the Ad Council, which last week dropped the latest installment of its mental health campaign Seize The Awkward, has debuted a new public service campaign to encourage men to open up about their feelings and talk to others when they're struggling. Visit Tubefilter for more great stories.

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2019-09-11 06:37:11

YouTube Taps K-Pop Groups TVXQ! And Super Junior For Travel Docuseries  

YouTube Originals is getting even more K-pop content. The video giant has linked up with two bands -- TVXQ! and Super Junior -- for a new travel documentary that will chronicle a leisurely backpacking trip through Indonesia.  Analog Trip will be available on the YouTube channel of both bands' record label, SMTOWN, on Oct. 9 beginning at 9 am E.T. New episodes will be released every Wednesday -- though YouTube Premium subscribers will be able to binge all 12 episodes on Oct. 9. Two members ...

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2019-09-11 02:23:36

Instagram Reportedly Developing A TikTok Copycat Feature Called 'Clips'  

After copying Snapchat's hallmark Stories format to wild success, Instagram may be looking to pilfer the latest platform favored by Gen Z: TikTok, which enables users to create 15-second videos comprising lip-syncing, comedy, hashtag challenges, and more. Tech researcher Jane Manchun Wong, who uncovers unreleased app features, reports on her blog that Instagram has long been working on a new camera mode for Stories called 'Clips'. Clips allows users to edit different videos into a single ...

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2019-09-11 01:33:41

Casey Neistat's 368, Creators Offline Use “Micro-Conference” To Offer Videomakers A Lower Bar For Success  

On Thursday, July 11, many online video creators, fans, and executives turned their attention to VidCon, where some of the industry's biggest names connected with their peers and viewers. That day, YouTube product boss Neal Mohan delivered a detailed pitch that outlined many of the platform's incoming innovations. Afterward, some of the world's top social media standouts, including pop star Meghan Trainor, Good Mythical Morning duo Rhett & Link, and talented American Sofie Dossi conv...

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2019-09-11 01:30:30

Tom Brady Joins TikTok In Wake Of Platform's Pact With The NFL  

After the NFL unveiled a multi-pronged pact with TikTok last week, one of the league's flagship stars, Tom Brady, has made his debut on the micro-video platform. Brady shared his first TikTok this morning, showcasing highlights from Sunday's game, in which the New England Patriots clinched their first win of the season. Several other players and teams have launched TikTok accounts on the heels of the NFL pact, with the Pittsburgh Steelers (237,000 followers) and Philadelphia Eagles (76,100 ...

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2019-09-10 18:22:54

Digital Ad Executive Jason Harris Drops Self-Help Tome 'The Soulful Art Of Persuasion'  

Digital advertising luminary Jason Harris, who is the co-founder and CEO of creative agency Mekanism, has written a self-help book in a bid to help readers become "master influencers" in their own right. Titled The Soulful Art of Persuasion and published by Currency -- an imprint of Penguin Random House -- the book serves to help readers cultivate 11 character-building habits that Harris believes are essential to personal growth and success in business. The book's thesis is that persuasio...

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2019-09-10 12:20:38

50 Attorneys General To Investigate Google, Marking Biggest Tech Antitrust Probe Since Microsoft  

Fifty attorneys general from 48 states, the District of Columbia, and Puerto Rico have officially opened an antitrust investigation into Google. Visit Tubefilter for more great stories.

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2019-09-10 11:32:56

Scholastic Pacts With The Dodo To Turn 3 Digital Series Into Children's Books  

On the heels of Group Nine's $50 million funding round announced yesterday, animal imprint The Dodo has inked a children's book deal with Scholastic, marking the media rollup's first foray into book publishing. The deal will see Scholastic license three of The Dodo's hit shows into children's books. Dodo clearly has its sights set on the kids' space, having unveiled in March a new division called Dodo Kids that creates episodic content for children aged 11 and under. In July, Dodo Ki...

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2019-09-10 09:34:27

Jack Douglass' 'YIAY Live' Will Go Even More Live With Stage Shows This November  

Almost exactly one year after creator Jack Douglass debuted YIAY Live, a livestreamed-on-Twitch iteration of his hit daily YouTube video series Yesterday I Asked You, he's taking YIAY Live...well, even more live. Visit Tubefilter for more great stories.

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2019-09-10 08:18:11

Snapchat And Spotify Duet On Direct Share Feature  

Snapchat is the latest social app to snag Spotify direct sharing. Visit Tubefilter for more great stories.

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2019-09-10 02:47:37

Group Nine Raises $50 Million From Discovery And Axel Springer For IP, Commerce Division, Acquisitions  

Group Nine Media has added to its coffers with $50 million in fresh funding. The round was led by Discovery, Inc. with participation from Axel Springer SE. Group Nine -- which was formed in Dec. 2016 upon a $100 million investment by Discovery -- is the parent company of four digital video brands: animal-focused The Dodo, progressive news channel NowThis, food and travel brand Thrillist, and Seeker, which is dedicated to science. The round values Group Nine at $600 million, The Wall Street Jou

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2019-09-10 02:42:16

Portal A Brings In Branded Content Veteran Todd Barrish As Head Of Revenue And Growth  

Digital veteran Todd Barrish, who drove the growth of Maker Studios as its SVP of global strategic partnerships, has joined content studio Portal A in a newly-created executive position: head of revenue and growth. Visit Tubefilter for more great stories.

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2019-09-10 02:32:40

WarnerMedia-Owned Rooster Teeth, DC To Launch Clothing Collection For Batman's 80th Anniversary  

Rooster Teeth, Warner Bros. Consumer Products (WBCP), and comic brand DC have teamed together to launch a capsule clothing collection commemorating the 80th anniversary of the Batman brand.  Dubbed Detective Comics #27 By Rooster Teeth, the line seeks to reimagine the aesthetics of the first Batman comics from 1939 into a fashion-forward clothing line. The partnership marks the first time that artwork from DC's Detective Comics #27 -- which tells Batman's origin story -- has been licensed, ...

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2019-09-10 02:30:19

Tubular Labs Unveils New Metrics That Seek To Measure Social Video Like TV  

Leading global video measurement firm Tubular Labs unveiled today a new suite of metrics onstage during its presentation at the NewFronts West -- a West Coast iteration of the longstanding New York-based digital marketing showcase. The tools seek to provide the kinds of metrics that are available for television in the social video space, according to the company. The new tools, which do not have a name, measure watch time as opposed to individual views, given that what counts as a view can vary

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2019-09-10 02:27:01

Markiplier To Produce, Star In 'The Edge Of Sleep' Thriller Podcast With QCode  

YouTube superstar Mark 'Markiplier' Fischbach is lending his dulset tones to a new podcast from audio studio QCODE -- which is perhaps best known for the apocalyptic thriller Blackout, for which Rami Malek serves as producer and star. The scripted project is titled The Edge Of Sleep. Fischbach will play a night watchman who discovers that everyone who went to sleep the previous night died, per The Hollywood Reporter, and therefore he must stay awake -- alongside a band of fellow survivors ...

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2019-09-10 01:29:03

YouTube Forges New 'Red Diamond Creator Award' For Channels With 100 Million Subscribers  

YouTube has partnered with renowned crystal brand Baccarat to forge its latest creator award -- the so-called Red Diamond Creator Award, which will be delivered to channels that have surpassed 100 million subscribers. Thus far, there are only two channels that fit the bill: Bollywood record label and production company T-Series, and gaming and commentary star Felix 'PewDiePie' Kjellberg -- both of whom were engaged in an at-times-nasty spat earlier this year for the title of YouTube's most-subs

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2019-09-09 04:52:25

Bart Baker Says He's Quitting YouTube, Moving To China To Pursue Social Superstardom  

YouTube stalwart Bart Baker's career has taken a wildly unexpected turn.  Baker, 33, who has amassed 10 million subscribers and 3.3 billion lifetime views on the strength of his irreverent music video parodies of Taylor Swift and Justin Bieber, says he has quit YouTube, Vice reports. Baker has long made known his disdain for the platform in the wake of the Adpocalypse, when many creators saw their ad revenues plummet, and his last YouTube video was posted roughly one year ago. And now, Bake...

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2019-09-07 02:21:50

Asian Drama-Focused Streaming Service Viki Acquires 19 Of Shuttered DramaFever's Series  

Almost exactly one year after Korean drama streaming hub DramaFever was shuttered, 19 of its series will become available once again on streaming service Viki. Viki, which launched in 2007, has a library of more than 1,000 Asian dramas and movies that viewers can watch for free, if they're also willing to watch ads -- or for $4.17 per month ad-free. It's bringing on more than 50 shows, including Heirs, the very first series DramaFever co-produced, thanks to new licensing deals with South Ko...

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2019-09-06 17:59:10

Google And Facebook To Face Antitrust Probes Investigating Their Impact On The Digital Ad Market  

State attorneys from Texas and New York will separately launch official antitrust investigations into Google and Facebook next week, looking for signs that the companies have harmed consumers and smaller competitors by oppressively dominating the digital advertising space and mishandling users' data. Visit Tubefilter for more great stories.

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2019-09-06 15:37:37

Hannah Hart Will 'Blintz' Across The U.S. In 8-City Tour For Her New Book 'My Drunk Kitchen Holidays!'  

To celebrate the launch of her second cookbook, YouTube foodie, podcast maker, and all-around prolific host of cooking programs Hannah Hart will kick off a... Visit Tubefilter for more great stories.

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2019-09-06 09:43:06

Patreon Eyeing Providing Loans, HR Support, Health Care To Creators, CEO Says  

In the future, Patreon could hand out financial loans to digital artists in order to jumpstart their creative ventures, CEO Jack Conte shared at a panel in Los Angeles. The move, if enacted, would give creators yet another monetization channel on the platform, which enables artists of every stripe to collect subscription revenues in exchange for myriad perks. In addition to loans, Patreon is also thinking about ways in which it might provide health insurance and HR support to creators on its pl

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2019-09-06 06:16:25

YouTube Violinist Lindsey Stirling Drops 'Artemis', Her Fifth Studio Album  

YouTube violinist Lindsey Stirling has released her fifth studio album, Artemis -- named for the ancient Greek goddess of the moon. Stirling, who is signed to BMG, says the album's artwork was inspired by anime and thematically serves as a statement on reclaiming one's light after overcoming grief. Artemis features 13 tracks, including her most recent single, The Upside, which features vocals by singer/songwriter Elle King; title track Artemis (2 million views); album opener Underground; and ...

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2019-09-06 05:29:35

YouTube Media Critic Lindsay Ellis Announces Debut Novel 'Axiom's End'  

Video essayist and noted media critic Lindsay Ellis, whose deep dives into works like Game Of Thrones and myriad Disney classics have garnered 788,000 YouTube subscribers, is set to enter the creative field with her debut novel.  Ellis, 34 announced the venture -- titled Axiom's End -- yesterday on Twitter. The book, published by St. Martin's Press and currently available for preorder, is an alternate-history first contact adventure about a young woman who becomes the sole point of communi...

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2019-09-06 03:08:52

Creators Lindsey Stirling, Hayley Kiyoko, Aminé, And Christina Perri Harmonize For New 'Seize The Awkward' Campaign  

The Ad Council has partnered with top creators and musicians Lindsey Stirling, Hayley Kiyoko, Amine, and Christina Perri for the latest installment of its ongiong mental health awareness campaign, Seize The Awkward. Visit Tubefilter for more great stories.

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2019-09-06 02:14:31

YouTube Millionaires: Emma Marie Is A High-School Sophomore Setting Herself Up For A YouTube Future  

Fifteen-year-old Emma Marie's whole family is on YouTube. The Ohioan-turned-Floridian teen got her start in 2015, starring alongside her younger sister Ellie on their family's shared channel. Then, in 2016, she branched off to host her own channel, where she immediately began treating viewers to looks at the latest fashion from trendy brands like Aeropostale and Rue 21. Visit Tubefilter for more great stories.

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2019-09-06 01:33:42

David Dobrik, Vat19, Ryan ToysReview Named Finalists At Second Annual 'Streamys Brand Awards'  

The finalists have been announced for the second annual Streamys Brand Awards -- an expansion of the flagship Streamy Awards that commemorates brand advertising innovation in the digital industry. The winners of the Streamys Brand Awards will be announced at the NewFronts West, a West Coast iteration of the Interactive Advertising Bureau's (IAB) long-running NewFronts marketing showcase in New York. The awards will be held on Sept. 11 at NeueHouse Hollywood, hosted by ClevverTV's Emile Enni...

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2019-09-05 15:50:47

YouTube Debuts Third-Ever Vertical 'Fashion,' Bringing Together Content Creators And Brands  

YouTube's newest vertical has officially made its runway debut., the platform's third vertical after Music and Gaming, is now live, offering content from YouTube's top fashion and beauty creators, content from industry leaders, and catwalk live streams of the newest collections from major events like New York Fashion Week (which begins tomorrow). Visit Tubefilter for more great stories.

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2019-09-05 11:09:03

Watchdog Group Files FTC Complaint Against Ryan ToysReview For Improper Ad Disclosures  

Ryan ToysReview, arguably the biggest children's channel on all of YouTube, which has subsequently spawned a global multimedia empire, has become the subject of a complaint filed with the Federal Trade Commission, alleging that it has deceived children through sponsored videos that look and feel like organic content. Ryan ToysReview is headlined by seven-year-old Ryan Kaji, whose kid-friendly charisma has garnered a staggering 21.4 million subscribers and 31.8 billion lifetime views. The fili...

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2019-09-05 08:48:42

Facebook Watch Partners With International News Organizations To Produce New Slate  

Facebook Watch today announced deals with a handful of international news partners, all of which will debut exclusive shows on the service in coming months. Visit Tubefilter for more great stories.

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2019-09-05 08:18:12

Viacom Digital Studios Readies Facebook Watch Slate With Grace Helbig, MatPat, Joey Graceffa  

Viacom Digital Studios (VDS) is adding to its Facebook Watch slate with big-ticket collaborations between its flagship brands such as Awesomeness, Comedy Central, and Nickelodeon with veteran digital influencers like Grace Helbig, MatPat, and Joey Graceffa. VDS unveiled the first slate for Facebook Watch at its NewFronts presentation this spring, including MTV's Drag My Dad and Nickelodeon's Throw Back With Nickelodeon. The shows are created in via Facebook's creator incubation program...

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2019-09-05 06:46:56

Canadian YouTube Giant WatchMojo Invests In Digital Video Festival 'Buffer'  

Buffer Festival, the Canadian content festival for digital luminaries, has announced a strategic partnership with and investment from WatchMojo -- the Montreal-headquartered YouTube goliath whose listicles and network of channels have garnered 35 million subscribers and 325 million monthly views. As part of the partnership, Buffer Festival has renamed the first day of the festival -- formerly known as its Insight Series -- Context At Buffer. Context TV is the name of WatchMojo's spin-off bran...

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2019-09-05 05:56:13

Studio71 Buys 50 OTT Streaming Services From Unreel Entertainment  

Studio71 has acquired more than 50 OTT apps from Unreel Entertainment, a white label tech company that enables creators and publishers to build their own streaming services. The apps acquired span various content categories -- including cars, comedy, lifestyle, gaming, and kids and family, according to Studio71, and have garnered millions of downloads and tens of millions of monthly views. Some of the top-performing properties included within the acquisition are Throttle.TV for auto enthusiasts

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2019-09-05 05:04:33

Insights: The Future Of The NFL Is TikTok, And Other Hail Mary Passes For Continued Relevance  

Here’s some novel news: The NFL has placed a two-year bet on TikTok to bolster its fading connection with fans under 25. Excuse me? NFL? TikTok?... Visit Tubefilter for more great stories.

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2019-09-05 02:55:24

Target Launches #TargetTalent – A Yearlong Influencer Initiative With Lauren Giraldo, Try Guys' Ned Fulmer, And More  

Target is pushing into the influencer marketing space in a major way, after hosting its first NewFronts presentation this spring (where it announced a complete rebrand of its in-house media agency, Roundel). At the same time, Target also tapped digital vet Karyn Spencer to serve its first-ever director of talent partnerships and influence marketing, overseeing relationships with traditional celebrities and digital creators on the retailer's behalf. On social media in recent days, a fleet of s...

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2019-09-05 02:53:09

YouTube Will Pay $170 Million, Make Sweeping Changes To Children's Content In FTC Settlement  

The Federal Trade Commission's (FTC) investigation into YouTube is officially over. This morning, in tandem with the commission's announcement that it will fine YouTube a record $170 million for alleged violations of a child data privacy law, the platform revealed it intends to make several sweeping changes to its business practices as part of the settlement. Visit Tubefilter for more great stories.

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2019-09-04 17:28:34

The Obamas' Digital Media Firm Hires HBO's Ada Chiaghana To Head Development, Production  

The Obamas' digital media company, Higher Ground, has hired a former top HBO exec to oversee development and production.  Ada Chiaghana was tapped as Higher Ground's VP of development and production, after having previously served as a creative executive in HBO's original programming department, Deadline reports, where she oversaw half-hour series such as Los Espookys and Silicon Valley. At Higher Ground, Chiaghana will report to co-heads Tonia Davis and Priya Swaminathan. Prior to joi...

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2019-09-04 10:52:42

Vice News To Merge With Viceland Amid Layoffs At Latter, Pivot Away From Entertainment  

Viceland, Vice's three-year-old linear cable channel operated in conjunction with A+E Networks, has undergone 15 layoffs amid a pivot away from entertainment content and toward harder news programming.  The cuts took place last week, The Wall Street Journal reports, and impacted multiple departments including programming, marketing, and research. To this end, Vice is merging its Viceland division with Vice News. Vice has added staffers to the latter unit amid cuts at the former, according to ...

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2019-09-04 09:38:44

YouTube Hands Out Grants To 8 Indian Creators As Part Of $20 Million 'Learning Fund'  

At the second annual New Delhi gathering for EduCon -- a conference series organized by YouTube globally that seeks to connect 'EduTubers' with pertinent resources and one another, which was attended by 200 creators -- the video giant doled out grants to eight education-focused vloggers. The funding was part of the greater YouTube Learning Fund -- a $20 million commitment to grants for education-focused content creators that YouTube announced last October. The winners, per India Today, inclu...

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2019-09-04 07:07:31

Creators Going Pro: Alexandra Goedecke Aims To Spark Self-Confidence With Her “Girly Talk”  

Alexandra Goedecke wants to tell girls all the things they need to -- and yet so rarely -- hear. On Instagram, where she has 165K followers, she brands herself as her fans' "big sister," as someone they can come to for answers to burning questions like, "How do you tuck in a T-shirt so it actually looks cool?" and "How can I kill a chin pimple fast, because I have a job interview tomorrow morning?" But all the questions girls and women ask her, and all the answers she gives, reall...

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2019-09-04 03:41:02

No, Netflix Is Not Ditching Binge-Watching. It's Just “Trying Something New” With Competition Series 'Rhythm + Flow.'  

Netflix wants people to chill. Folks on social media have been in a tizzy this week after reports suggested the streamer will begin releasing series... Visit Tubefilter for more great stories.

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2019-09-04 02:19:18

LAPD Won't File Charges Against Brooke Houts, The YouTuber Who Hit Her Dog In A Vlog  

Brooke Houts, the YouTuber who accidentally uploaded a vlog in which she appeared to hit and spit on her pet Doberman, will not face charges of animal abuse. Furthermore, Houts will presumably be allowed to retain ownership of the dog, Sphinx.  The Los Angeles Police Department told BuzzFeed that it had closed its case against Houts after determining that no crime had been committed. "Animal Task Force looked into the matter -- obviously they saw the video the public had seen. They determined...

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2019-09-03 16:23:21

TikTok Forges Multi-Year NFL Pact Comprising Official Account, Hashtag Challenges  

The National Football League (NFL) has forged a multi-year partnership with short-form video app TikTok that will see the league creating an official account on the burgeoning platform. On its new channel, the NFL will produce packaged highlights, sideline moments, and behind-the-scenes footage. Furthermore, the NFL will make use of one of TikTok's signature trends: the hashtag challenge. The partnership will also include branded opportunities for marketers to activate around ensuing content....

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2019-09-03 15:16:55

Influencer Merch Maker Teespring Hires New VP Of Finance, Chief Of Staff  

Teespring, the merch platform that operates (global) integrations with YouTube -- and more recently, Twitch -- has announced two new hires today: VP of finance Conrad Brandt and chief of staff Wendy Mazzoni.  Both Brandt and Mazzoni are Silicon Valley vets, with Brandt most recently overseeing acquisitions at digital storage startup Access Information Management, while Mazzoni previously oversaw employee operations at CBD brand Octavia Wellness ahead of its acquisition by cannabis startup Ca...

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2019-09-03 11:56:55

YouTube Has Removed 100,000 Videos, 17,000 Channels After Implementing June 'Hate Speech' Policy  

In a corporate blog post shared today following YouTube CEO Susan Wojcicki's letter to creators about the importance of an open platform, the company launched a four-part series in outlining its multi-pronged plan of attack against harmful content: remove it, raise authoritative voices, reward trusted creators, and reduce the spread of content that brushes up against policy lines. The first installment of the blog series focuses on the 'removal' component -- where YouTube says it has redo...

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2019-09-03 10:58:09

Logan Paul, KSI Set Nov. 9 As Date For Boxing Rematch, Livestreaming Exclusively On DAZN  

Weeks before Logan Paul and KSI stepped into the ring at Manchester Arena for their self-described "YouTube world boxing championship," the duo had already begun teasing their audience about a potential rematch. And when their much-hyped three-minute match ended in a draw, it seemed perfectly poised to whip fans' second-fight fervor into a frenzy. Visit Tubefilter for more great stories.

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2019-09-03 06:59:57

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