According to AdWeek, an average person's attention span is 8 seconds. Learn how having a brand newsroom can help you take advantage of your audience's minimal attention.
After months of Google displaying the fun Emoji characters in their desktop search results and years of displaying them in mobile, the Big G has pulled the plug:
The next time you see a tweet a recommendation about a product to buy, or place to visit, it may be embedded with one of these new product and place pages.
One Google update after another has left a lot of people confused about what works and what doesn't work. Find out the current trends in Link Building & Content Marketing on #SEJThinkTank:
Join us June 30 for a free webcast all about leads -- more specifically, what really happens in the leads conversion process and how to improve your overall conversion success.
Join your fellow marketing technologists, digital masterminds, and other innovators at MarTech. Our first ever European show will take place in London 20-21 October. We hope to see you there!
Want to maximize your business' growth? Find out how to figure out what specialize in, as well as how niche can make you rich, in this episode of #MarketingNerds.
On Wednesday, July 17th, the SEJ Marketing ThinkTank welcomed Jon Ball of PageOnePower for a sponsored webinar about the power of link building. Here's a recap:
Bing has made strides lately to offer one of the most advanced image search engines on the web, and they just announced they're making a similar effort to improve video search.
"Social is the piece that really helped me build my community around my blog, then build a company from that point forward." -- Dino Dogan, CEO and Founder of Triberr
Is Reddit part of your Social Media Marketing strategy? If not, then you're missing out. Learn the road to success in Reddit Marketing with Brent Csutoras in another #SEJThinkTank webinar on June 01. Register now!
In the coming weeks, Google will launch a system allowing people to request nude and explicit images of themselves posted without consent from appearing in its search results.
Mobile or desktop? Which day of the week are your customers are searching for you, on which device? Download the mobile search trend infograhic from ypSearch Marketplace - sponsor of SEL's Local Channel:
Facebook introduced a way for publishers to grow their following with a new feature called Author Tags. When implemented on a website, Author Tags allow people to easily follow the author of a piece of content they found on Facebook. Learn more:
That Google update you may have noticed yesterday was a core ranking change, something Google often does throughout the year. It was not Panda, Penguin, or HTTPS related.
An update to Google’s search algorithm, acknowledged by Google’s John Mueller in today’s Webmaster Hangout, is currently rolling out. Despite speculation, Mueller confirmed this update is not Panda-related. Learn more:
So basically what this has taught us is that you can go against Google's guidelines for years, get caught, get penalized, but then have the penalty reversed in less than a week.
DID YOU KNOW: 61% of local searches result in a purchase. Want to take advantage of this staggering data? Here are 5 local SEO tools you can use for your business:
"Think high-quality marketing collateral, with text and graphics in columns and sidebars, but focused on the value of your business, rather than selling your product."
Lawmakers in Russia are just a couple votes away from passing a sweeping “right to be forgotten†law that critics say would be technically impossible to follow while also preventing citizens from accessing important information online:
Join Chief Social Media Strategist Brent Csutoras on July 01 in another #SEJThinkTank and learn how you can integrate Reddit in your Social Media Marketing strategies. Register now!
By doing some brainstorming about your goals you can come up with data that helps find your hook. But shouldn't you include your readers' needs, too? Find out how you can write a headline that your readers want.
Twitter announced it is the latest social network to autoplay videos by default, following a trend made popular by platforms like Facebook and Instagram.
To sell or brand a product well, you have to understand people’s psyche, what motivates them and the sociology driving their actions. Find out how #SocialMedia can help positively influence your customers and potential brand advocates.
We interviewed Marla Johnson, CEO and founder of Aristotle, Inc., who will be speaking at #SEJSummit Silicon Valley on audience segmentation and content marketing strategies.
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